studiocritic |
06-27-2006 10:37 PM |
Quote:
Originally Posted by vanillaice
I was thinking of that actually. If I make a decent site with well placed ads, what do you think the CTR is from the PPC traffic out to the ads?
If i'm paying .10 click, making .20c click, i'd need to have more than 50% of my traffic click. Seems pretty high, right? Obviously it would be better to pay .10 and make .50, but that's tough
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what you're talking about is called ppc adsense arbitrage.
good luck.
some people are making a killing on this, but it's difficult.
i've dabbled and the highest i was able to get was about a 40% CTR. and that was people searching on a trademark store name, and me showing them ads FROM that store. and STILL only 40%.
anyway, read up on adsense smart pricing and see why you can lose out big on this game. basically the clicks can become worth less and less on the same traffic and same bids from the advertisers, based on your traffic quality and other factors.
google won't say what they use to evaluate smart pricing, but some people are speculating that now they are looking at your referrers and running arbitrage into the ground. no solid evidence to that, though.
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