Paysite Tip - Billing Options
 

It's been awhile since I did one of these and I'm waiting on FTP info from a client... so rather than pick my nose and watch TV, I came right to GFY to babble on about this...

I think I've covered this in another tip way back but it's a good one and it's a common question with new clients: "What do you think I should charge?" Most people go with whatever price point they see on similar sites to theirs. I've found that it's very important to try several and compare the numbers though. It's not just about how it effects conversion too... you have to look at retention numbers for members at various price points and also how it effects your webmaster base (you charge more, they get paid more on revshare or you can afford to pay more on PPS).

So if you're starting a new site or looking to eek all the profits you can out of an old one, consider setting up three or four options and running them for a couple weeks each so you can compare results. Do something like:

$2.95 3 day - Recur $29.95 30 day
$4.95 4 day - Recur $34.95 30 day
No trial - $24.95 30 day
No trial - $34.95 30 day

Then setup a spreadsheet to monitor conversions, trial conversions to full and retention month to month and compare the results of each to see where your best bottom line is. The only thing that you won't get a feel for directly is how your webmasters are responding (they drop your link or add you based on what it works out to in their payout). Don't assume the webmaster will automatically stick with the most profitable option because alot of guys work off perception rather than reality. That's why a program like NATS is so good because you can setup individual billing options per webmaster and allow them to select one. I'd rather have my webmasters keep sending traffick to a less profitable option than get nothing from them!

Anyway... no rocket science there but it's something worth takign a look at if you have't already. Best of luck to everyone in your ventures!

thanks a bunch. thread bookmarked. :thumbsup

Great tip Mark..thanks :glugglug

Nice post Mark!

Try , measure /test, try again. Works for me.

Interesting.

Indeed! A thousand words, so well spoken.

The sound of one brick clapping.

Heh. We could do a Maxim type thing where the best caption for a pic wins a prize. They get some funny shit there.

it looks convincent..

Mark is one of the most knowledgeable guys in this biz... altho he was also famous for the biggest porn-mullet at one time

Oh ya had to bring up the mullet man!!!

Always nice to see your business threads Mark. :)

sadly any old computer i try to bring these up on crashes...... a curse maybe?

You should throw your Tv away and do more posts. Great thread.

LOL, thanks.

A great helpul thread... thanks :)

Mark where is your blog? YOU keep posting such good info.

Great stuff mark

Hadn't thought of that. I do a blog of sorts for Photoshop tips and such though. Actually just finishing one now...

bookmarked :-)

I think I suggested it in the past

Probably did but then again I can't remember what I did for lunch today. My guess is I'll post abnother tip in a month or so, you'll say the same thing... I'll say great idea! Then you'll post this link... =]

well done, thanks, Mark.

Thank you, Mark. :) My husband and I really find your paysite tips useful.

Anyone got a pic of this infamous mullet? I can't imagine it.:)

Marks posts are solid gold GFY and make this place still worth reading.

Thanks man, that's a really nice thing to say.

I have this option from the beginning, not sure if NATS even existed back then. :)

good tip thanks.