Press Release Writers... your thoughts, please
 

When you have a story with both a consumer angle and a business angle, do you usually create 2 separate releases, or try to combine the messages into one release?

2hp

Create 2 releases. You can't be everything to everybody.

Gotta do two.

usually you would want to do two releases unless the distribution overlaps consumer and business trades.

Two of course, especially if you are doing it for link building purposes. Each target audience will have different keywords.

the more the better

2 it is !

Thanks!

2hp