Coca Cola . . . reverse discrimination?
 

Many years ago, before most of you were born, Coca Cola was subjected to a boycott because they spent an inordinate amount of money supporting the NAACP and the UNCF. A search of Google indicates that this is probably still going on (the support and the boycott). I never really paid much heed to it as I don't like Coke anyway. Today I noticed something that made me wonder.

I went to the annual street fair in Hermosa Beach (very white) and they were giving away bottles of Coke Blak at a couple different booths. The girls giving it away were black.

Later on I noticed a Coke Blak truck on the freeway, again, driven by a black guy.

Is Coke using only blacks to promote this product because the name is Coke Blak, or is it just coincidence?

Probably, anything to get people to hate each other more than they already do. There is a lot of this racist crap going on these days. Divide and Conquer!

Who cares, have you tried that stuff? It tastes like motor oil.

yeap, good point. the samething with illegal immigration. they have the legal immigrations hating the illegal ones

Another random 'Coke' fact - they turned Santa red! Its true - he traditionally used to wear dark green, but 'Coke' turned him red for advertising and it stuck!!!

No I haven't, I stick to Iced Tea and Beer :)

I tried it . . . it was better than regular Coke and any motor oil that I have ever tasted.

never have try it.

In My Opinion That Shit Is Like "crack" I Have Tried So Many Times To Quit Drinking That Shit By Some How They Keep Getting Me To Come Back. I Think That They Will Use Any Marketing Technique To Keep The Coke Flowing Through Our Bodies.

I have a bad habit of tasting mine every time I change the oil :Oh crap

That is a good habit, not a bad one. You can tell a lot about what is happening in your engine by tasting the oil.

BY THE WAY WTF IS "COKE Blak" ANYWAY? I HAVE NEVER HEARD OR SEE THIS SHIT.

A new product. Coke seems to introduce their new stuff at the Fiesta Hermosa. I forget what they had last year, guess it didn't make much of an impression.

Well obviously you havn't tried some of the finer synthetic motor oils - they go down quite smooth.

havent ehard of coca cola black here in the UK

They just came out with it a few months ago here in the US

http://brandautopsy.typepad.com/bran.../cokeblak2.jpg

http://www.coca-colablak.com/us/index.jsp

i hope this thread is a joke. figuring 99% of spokemodels are usually white. So i guess Vanilla coke and the white models pushing it would be some sort of discrimination?

oh well....looking beyond the stupidity....I love Hermosa Beach.

lol, yes.. its a big conspiracy because you saw two black people working for coca cola in relation to their new product which is called Black because of the coffee essence. Thats hilarious :1orglaugh

coke used to contain cocaine :)

what the fuck is Coke Blak?

wow alot of coke facts...

Mr. Romance

Yeah, I've seen it too. What is it? Some kind of coffee drink or energy drink?

Although it more than likely is just coincidence since I have seen coke blak trucks driven by whites in my area. It is not discrimination nor reverse discrimination if a company targets a given racial market and uses people of that race to consult, market, and be at the fore front of the campaign. That is just straight out targeted marketing.

Early on in the cola wars when Pepsi was by all accounts fucked due to the monopoly Coca Cola had in the armed forces, Coca Cola dominated the marketplace. Pepsi's only recourse and salvation was to go out on a limb and target their cola to the young free loving crowds and demonize Coca Cola as what their parents and grandparents drank. They only used young people, fringe style advertising with hippies and the like and a few years latter they did the unheard of. They surpassed Coca Cola in market share. Coca Cola of course who was in panic mode did the unthinkable which almost lead to suicide and changed the formula, oddly enough bringing back the old coke restored their dominate market share. Yet I digress, was Pepsi doing age discrimination or just legal targeted advertising?

Amen to that.

Hmm, I didnt know about the boycott. But I really dispise the NAACP. I think I will start sucking down less coke as soon as I verify your statements.

At first sip I didnt like it, but it grew on me by the last bottle I had. :upsidedow

reverse discrimination? So black people hating whites are reverse racists?

So it's coke and coffee? :repuke

Intresting. Wikipedia makes no mention of this... gotta love how incomplete their pages can be sometimes.

yep. death in a bottle. bought a bottle when it first came out :Oh crap Very nasty shit. I'd rather drink the water from a car wash storm drain than drink coke blak again.

sounds like people are putting to much thought into a fucking soft drink.:1orglaugh :1orglaugh

No, real thought would of been when Coca Cola was offered to buy Pepsi Cola and they refused. It was a super cheap offer too.

power of publicity :Oh crap

is it like saying make my coffee black? I used to drink coke but I haven't tasted the coke blak

i don't like Coca Cola