Business Thread: When you hire a PR company/consultant...
 

What are your primary objectives?

What do you look for in regards in achieving from the PR company?

what type of services would you be interested in? IE: Press Releases and things of that nature

Most the time it is to increase brand awareness, though there's also repairing poor public/business image.

I take it you are harnessing your skills to start a PR company?

Who they know and their connections would be on the top of my list. ie, their Rolodex.

communication

hiring a PR pro is best when they have good connections - if they don't, it will be harder to get stories done on your company which is what you really want. Anyone can write and send out a decent press release, but it takes someone who can work it to really get your brand out there

its more than just boards