Is it a MYTH that the porn industry is more innovative than mainstream?
 

Possibly... what have you guys done lately?

Umm the same shit just a different day:helpme :helpme

i once stapled a picture of a nude girl to my TV and thats how i invented internet porn:2 cents:

When I was transitioning from mainstream to adult in 99', I kept hearing talk that adult was ahead of mainstream in terms of innovative marketing/advertising. I did initially find this to be true, but I doubt there is much difference now.

sure is....

its more like the contrary...

Adult is innovative when it comes to giveaway more and profit less tho

Geo targetting was big 6 years ago in mainstream.
It got going 6 months ago in adult.

There's your answer. Adult is always behind.

Blogs was my revelation. The adult industry treats blogs like TGP's... what a fucking insult to the whole format.

geotargetting has been in adult for 4-5 years at least.

Well, in one area we have mainstream beat is in, VOD. Mainstream is JUST starting to dip its toes into offering movies for legal internet download/streaming. Porn has been doing it for 6+ years now.

i changed my sig

Its not a simple response. I have worked on both sides and adult was years ahead of mainstream when it came to SEM/SEO and affiliate marketing back in the day. Now, mainstream has caught up on those fronts or outsources to people that are caught up.

Mainstream is now ahead however in optimization of internet advertising in many ways. Mostly banner advertising but lots of stuff goign on with SEM as well.

Who said we were innovative!? We drive technology advances. There is a difference.

Correct sire.

Adult leads the way in a lot of things and has for years, nor to mention the net from it's beginnings. Although mainstream's catching up on a lot of things. The main difference now is it no longer takes mainstream years to catch up to new technology and marketing.

:2 cents:

Yep, I think Hal hit the nail on the head. There is a big difference between the two.

matt

I concur.
WG

Nothing very innovative about picking a post topic up from a couple of weeks ago...

Maybe in the past, but not anymore.

i dont think so

What technology advances are you refering to? The only thing I see is that adult burns a lot of BW, so it pushes companies to invest in better networking technology... but that's really the only obvious thing I see that adult contributed to the growth of the internet...

Totally non comparable. Mainstream as a whole doesnt produce or deal in video content. Porn video VS hollywood, yeah porn may be more innovative technologically.

oK... yet you dont say shit about what we lead the way in now.

VOD has been mentioned

well fuck you, go read that thread then. this is mine.

mainstream has way more diversity... adult is limited to... well, adult...

Yes, VOD is a big one.
SEO. PR. Optimization.
Marketing online. Or the sales flow to conversion.
Traffic generation and management.

I mean come on man. It's not rocket science.

:disgust

True dat.
:thumbsup

I do mainstream, but I come here to read about some of the new stuff adult is doing. I think adult IS very much ahead of mainstream in inovative ideas. I use some of them on the other side :)

Even in video/VOD mainstream is making advances and porn *may* be more innovative in that area but if so only just.

In other areas, as others have said porn is now a long way from being particularly innovative and I'd even disagree that porn drives innovation these days. That used to be the case but is no longer. When I first moved into porn 6 years or so ago porn could live up to that claim. These days porn thrives on repetition and jumping on the latest bandwagon until it's saturated and something else comes along.

ok people who say adult is not in the lead should check out some of the shopping carts out their in the non adult biz.. come on
this people have years to go to get close to what we know about people and convertions online.

mainstream is growing by leaps and bounds nowdays

I think adult used to drive innovation. Recently, I don't think that's the case.

I also don't consider SEO spam, email spam, and creating thousands of doorway pages innovation. I don't consider hundreds of sites by different companies that all look the same innovation. I don't consider a TGP / MGP as innovation, now; the first one was, perhaps, innovative, but the constant rips of them aren't.

And if we're talking about new technology as innovative; what has adult done? I've seen a few adult mobile sites that are absolute pieces of crap compared to mainstream mobile sites. How many adult companies are utilizing web services like many mainstream companies are? How many adult companies know what web services entail? Want to talk about blogs? What person in adult is using an innovative piece of software to separate themselves from all other adult blogs? RSS - adult companies were far behind the curve in implementing that technology to disseminate their product.

Yes, this post comes off as critical of the adult industry as a whole. So be it. In my own opinion, I haven't seen innovation in adult for a few years; rather a rehash of what someone else has done.

Show me a website that's doing something cutting-edge, a fresh look and feel, a site using web services to open up their content as a real plugin for other sites (not an iframe); those are the things that I consider innovative. A new teen site with a 640x480 thumb with twelve 128x96 thumbs under it is not innovation.

I have no idea what you are talking about, show me an adult site that has a great shopping cart, I'll show you a mainstream site that has 2x better one...