Porn magazine ads - do they work?
 

How many of you here currently advertise in porn magazine, and what kind of results do you get? I've alywas heard advertising porn sites with 900 numbers is like long term money in the bank, but I'm not sure how true that is anymore..

Post your feedback here :thumbsup

Also, links to ad buyers where I can buy ads would be nice as welll..

C'mon guys, need some input here..

I have had mixed results with this type of advertising. Many of the 900 # ads you see are actually placed on a rev share arrangement.

Depending what you are promoting and how you measure your ROI you may do well. If it's just another paysite don't expect much.

I was thinking about posting a full page ad in Hustler


Not sure if anyone has done this or not.. Supposed to cost around $10k a month....

Don't be afraid to ask for a half price test ad space. Many mags will comply ;)

Do you know any that you know have from experience? I'm wanting to test the mag that has the most internet user viewership so my URL's will get typed, etc.

Hustler did ok for me back in 2000 using a quarter page ad. i ran it for 3 months. the url I advertised still gets 20-40 unique tped daily from those ads 6 years ago.

bump for more insight

Forte,

I used to buy consumer ads in all the adult mags. If you'd like some insight and contacts for brokers and or contacts at every publication house- hit me up on ICQ. I'd be glad to share my experiences

Thanks chris, hitting you up =)

Bump for a good biz question.

:) :) :) :) :) :) :) :) :) :) :) :)

We've run bunches of ads in various gay publications for our sites and for our DVDs.

Couple things I've found:

-- If you're going with a smaller circulation publication (i.e, not Hustler or Penthouse), be very skeptical of any circulation numbers quoted. One magazine we went into claimed some 20,000 circulation; we discovered it was actually about 2000 paid circulation, and a bunch of newsstand (which has tons of returns) so the actual circulation was probably closer to 5-10,000, although 20,000 were probably printed originally. It doesn't mean that the smaller mags don't work, only that you probably aren't going to get the sort of response you're expecting based on the circulation. Haggle aggressively on price, as the ratecard is usually a work of fiction.

-- While we do experience a bump in sales each time a magazine hits, we find that we generally get much better response to ads for DVD sales than to ads for membership websites. On the gay side, anyway, the magazine buyers tend to be older guys who are less likely to be Internet savvy. I would guess that (with the exception of the largest publications available at the corner store or at Borders) that this probably also generalizes to the straight market.

-- If you do advertise, be sure to offer a special deal (extended time for same price is what we usually do) and set up a special tour/join page for each magazine you run in. That way, you can directly quantify your sales from that publication. Of course, some dumbasses will enter the root URL and sign up at the regular price anyway, so it won't be completely accurate, but it will give you a good idea what's working and what's not.

-- Make sure your designer knows how to do print ads... many web designers have never done print, and the preparation and specs are very different (CMYK vs RGB; 300dpi vs 72dpi; ads where content or background "bleeds" to the edge of the page must be slightly larger than the space they are going into, and ads must have crop marks.)

Hit me up if you have any more questions, I'll try to help.

dude.... you RULE

i love when people give back, in the form of just dropping knowledge even when they have nothing to gain

kudos to you :thumbsup