124+ sponsors each competing for mindshare
 

and every site reads "Exclusive Pics & Videos!" "The Hottest Girls!" "Sucking and Fucking Large Cocks!" And the best one, "we have the highest-quality" :1orglaugh

I will say though, that sites like Twistys, ATK, FTV and some ten's of other original content sites have done a great job of branding and differentiating themselves. Revshare all the way baby!