Would you do wholesale?
 

So you could of worked in many companies before ;) Wholesale is turning into something we could do a lot more, and make more $ out of? This would mean a dedicated person on wholesale though. The problems we envisage are:

Controlling the retail price of our product
Could negatively effect online sales (because of the above)
Could increase online sales due to more exposure BUT cut out affiliates


So from past experiences any ideas what similar companies did?