Is ANY publicity good publicity?
 

In a story about the english guy who killed his wife and baby.

"The same week, he obtained the names and addresses of various escort services in the Boston and Worcester areas, including "Eye Candy Entertainment," "Sweet Temptations" and "Exotic Express."

He visited a Web site called "Adult Friend Finder," which helps subscribers find sexual partners through Internet chat rooms, personal ads and other services, investigators said"

In that case it does not hurt a great deal, at the most bringing some possible attention from authorities.

Though I still am not sold on all publicity being good.