Congrats to Girls Gone Wild
 

I think they'll do great on the web. In my opinion a smart entrance strategy and good timing based on the age and widespread household name of the brand too.

:pimp :pimp

Really I think they are to little to late. Eveyone knows the name and has either saw a video or knows what it is. I could be wrong

Never too late for GGW, it's going to be a great program to sell because of the brand recognition.

i think that the people that are afraid to order hard goods or get billed every month and autoshipped dvds will eat it up. plus with people knowing that with the web and a trial you can join and cancel right away to avoid being billed. there will be tons of people that either don;t order hard goods, never wanted to talk to a live operator, or never wanted the wife to intercept a dvd, that will be all over this. internet adds a whole new level of discretion. i think the brand itself will carry it for awhile. now all they gotta do is find a way to get all that se traffic back that people have been sending to hard goods stores. this is a prime opportunity for malls and anyone selling online dvd to cash in on the customer that wants to watch online. shoot, they need to do a PPV model and tie it to the web membership. let peole choose.

ggw has a bad rep offline for overbilling and billing after people cancel, what makes you think they will do good online?