...like in FULLAtion ????
Arab world embraces "Barbie in a Burka"
She is the must-have toy this festive season, flying off the shelves. But the season in question is Eid al-Adha next month, not Christmas. Santa Claus means nothing to her.
Fulla, the Muslim doll, is now thought to be the best-selling girl's toy in the Arab world, two years after she first came on the market, displacing her Western rival, Barbie, in shops across her native Levant.
With thick black hair and large dark eyes, Fulla is the physical antithesis of Mattel's blonde, empty-eyed icon of Western consumerism.
Compared with Barbie's improbably pneumatic curves and lanky legs, Fulla's assets are modest, and never officially on display. Although she is marketed with a range of funky clothes, furniture, jewellery and grooming equipment, to avoid offending Muslim modesty, she has no swimwear.
And when she steps outdoors, she hides beneath a white hijab scarf and modest ankle-length coat, or even an all-enveloping black abaya cloak. Like the little girls who play with her, Fulla must learn to lead a double life.
rest of article
She is the must-have toy this festive season, flying off the shelves. But the season in question is Eid al-Adha next month, not Christmas. Santa Claus means nothing to her.
Fulla, the Muslim doll, is now thought to be the best-selling girl's toy in the Arab world, two years after she first came on the market, displacing her Western rival, Barbie, in shops across her native Levant.
With thick black hair and large dark eyes, Fulla is the physical antithesis of Mattel's blonde, empty-eyed icon of Western consumerism.
Compared with Barbie's improbably pneumatic curves and lanky legs, Fulla's assets are modest, and never officially on display. Although she is marketed with a range of funky clothes, furniture, jewellery and grooming equipment, to avoid offending Muslim modesty, she has no swimwear.
And when she steps outdoors, she hides beneath a white hijab scarf and modest ankle-length coat, or even an all-enveloping black abaya cloak. Like the little girls who play with her, Fulla must learn to lead a double life.
rest of article
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