If you added up all the money in mainstream and adult online
 

which one would have more hard cash if they were not public

we are talking about online web based only companies

mainstream without a doubt

Id say adult, mainly because I have the top 300 list from internet retailer and cracking 2mil puts you in that list.

Mainstream. Hands down mainstream. Not even a close comparison. Adult is just a drop in the bucket compared to everything else available out there.
WG

You must be kidding, cracking 2mil in adult revenue is easy.

what if they were not using the publics money in stock etc. just straight hard cash. how much does google make and overture off adult

what are the highest paying search words?

Yes, I know. But there's a lot more to be made in mainstream compared to adult.
WG

Interesting so if mainstream companies never went public you think they would still be thriving today? with the exception of a handful like Ebay and google.

what is the most expensive ad word per click on google?

They don't have that kind of breakdown for percentage from adult, but I bet its not that huge in retrospect to their total income. A typical adult keyword ranges from 5-20 cents. Extremely targetted stuff maybe over 30c but the typical keyword I would say is between 12-18c.

Compare that to pharmaceuticals, loans, mortgages, gambling, where the typical bid is a couple dollars, and it makes adult seem like nothing.

Here's an example: http://7search.com/scripts/searchter...ying.asp?n=100

Top 100 paying keywords, not a single adult keyword in there.
WG

yeah i sorta read wrong. the internet consists more of mainstream but not in terms of single companies with that type of revenue. I am certain that there are adult companies who'd easily be in the top 20 list overall.

Defininitely mainstream, because it spans such a wide variety of niches and target audiences.

-Merlin

Being able to finance a company via IPO definitely does help, but I still think those companies would be around and be successful. The extent of their success would be significantly less and there probably would be less M&A's but their success should still be there.
WG

but arnt those companies using public money to pay for those keywords? what if they were not public do you think it would be the same?

Just to add, there are a couple public adult companies as well, PRVT is one. Just because we're a little taboo doesn't shy away investors :)
WG

Any on the NYSE? I personally feel if they did nt have the millions to pump into advertising etc. they would fail not all but 90%

It would be less as the media budgets would be less respectively as well, but i think they'd still outweigh adult. Like for casinos, the only public one (I'm not sure if they went public yet) is PartyPoker. But yet, the major spenders on casino keywords are tons of other companies, none of which seem to be publicly traded.
WG

I think most high tech companies go into the Nasdaq.
WG

True but public companies have the revenue to do large 1 off campaigns like TV and print for branding.

what if the only source of advertising was online and neither could go public you still think maintream would have more hardcash then adult?

your probably right I was just curious what people thought. I have no clue.

I just think adult would have more hardcash in profits if they both were not public companies :2 cents:

If you take only online as the only medium, then things change a lot. No television, no radio, no word of mouth, no newspapers, no magazines, and yeah, then it becomes possible for some adult companies to be in the top out there. But I still think gambling could outweigh that of adult.
WG

recurring.... that's why and im sure you know:) Anything subscription based and retains brings cold hard cash.

Yeah, if you limit it to online medium and no public companies, I think adult would be up there.
WG

Roger,

The answer is simple. It's mainstream. People just buy more "stuff" in mainstream then they spend on porn.

It's not about who's public or not. It's about WHAT PEOPLE BUY!

More money PER YEAR PER USER is spent on everyday items than porn.

Meaning the average user that is willing to pull out his credit card online MAY IN FACT BE BUYING PORN ... but over the course of the year is spanding WAY MORE MONEY on other "stuff" online

:2 cents:

And pigs could possibly fly if they had wings or a pilots license BUT we live in the real world, my old friend :winkwink:

:1orglaugh :1orglaugh :1orglaugh

true gaming is up there but only a handful really dominate that sector.

yes only online because if companies were not public they couldnt afford the other mediums since they dont bring instant revenue.

I understand that but if we had large influx of cash like mainstream companies things would be differant. It's a hypathetical question.

if the playing field was level. personally I think sex would win

Yeah, we can make statistics say whatever we want if we change the paramaters :winkwink:

LOL

Bottom line ... adult ain't going anywhere - THIS WE KNOW ... but another simple fact is that if you add up ALL the online Credit Card transactions that happened in the past year - Adult Site memberships would be but a tiny percentage.

That says it all right there

:2 cents:

Well, there's still a lot of companies that blow millions online like automotive companies, dell, vonage, etc. But then again, these are mostly public companies so they'd be off from your list :)

WG

Bingo :thumbsup
We're barely a blip in the grand scheme of things for CC companies :)
WG

We all know that but if you leveled the playing field it would be differant.
I know how mainsteam converts and does been there done that.

I just think if neither side could go public everything would change

I know, brotha - I'm busting balls but my posts were also truthful IMO/

and I disagree wholeheartedly, Roger - All I'm saying is - in the overall scheme of everyday life AS IMPORTANT AS SEX IS ... people IN GENERAL - AS A RULE will always spend more money on other "stuff"!

You have a $40 product. AS AN INDUSTRY - how can you make more than the travel industry, finance, mortgages, jewlery, gambling, FOOD, etc?

People spend more on other "stuff" - there ... i said it again :1orglaugh

:2 cents:

overall maybe but what about just online transactions and profits at the end of the day. if neither had public money who would have more hardcash at the end of the day.

If you added up all transactions that Visa/MC/Paypal/Epassporte/etc. etc. did every day for a year, took out the companies that were public, I bet mainstream would still come up on top. Just adding up what ebay was making before IPO, google pre-IPO, and every casino out there that isn't public and I bet that alone would outweigh most adult companies.

Its just not a fair comparison, a typical person would spend about $30-$80 per month on porn, whereas financial services, booking online trips, buying advertising, playing casinos, etc. etc. outweigh what a porn consumer would spend. Even if those companies weren't public, these are essential services that are needed and would be spent...

WG

Mainstream.

I'm sure they have more money right now they have an endless source of cash.

I live my life online the only things I purchase online is my airline tickets and maybe a few ebay things here and there. even with most airlines going bankrupt I'm sure they have alot of hardcash lying around.

but maybe everyone spends alot more than i do on all that other stuff you mentioned

how much do you think the average person spends online a year in mainstream?

how much money does adult online make a year? are there any statistics out there? would you say a billion? and this is without any public money

I could be way off just throwing numbers out there

Not sure about stats, but if you added up the sales from ccbill / paycom / ibill / verotel and the other processors, I think its safe to assume those combined revenues exceed 1 billion.

WG

with that said how much do you think it would be if we all went public??

since most of us can show a profit in less than a year versus mainstream like 5 years.

Well, if certain sponsors were to IPO, they'd probably go a little more crazy on buying spree's, especially since they'd have the hard cash in the bank to afford being in the red for a couple quarters to just acquire marketshare. But ultimately, they'll need to stabilize. So the first year or two post-IPO will be a little nuts, but eventually, shareholder pressure would stabilize it in my opinion.

WG

Really? So do I ... but ... I book flights, hotel rooms, buy gifts, and spend a lot of money through out the year on random "stuff" too.
:2 cents:

Hell, my wife shops at www.Vons.com EVERY WEEK and spends between $250 - 300 each time ... 14 -15K alone buying groceries :1orglaugh

I'd say we probably spent 35 - 40K online last year!

We're not "the average Internet user" though.

:2 cents:

I feel ya it was just wanna those what if questions.

But maybe times will change shit playboy bought hardcore I wonder how there stock will do now.

holy shit thats alot but I bet its easier with the kids and all

I still think maintream would get there ass kicked if the playing field was equal :1orglaugh and rebills add up :winkwink:

Mainstream of course but I love Roger he's always bringing these great discussions to the board.

It's sad to see that people can't think outside the "porn box". There is ZERO doubt when you add it all up... the clear answer is MAINSTREAM.

There's this little thing that the one's in the know call "market reach".

While people in the industry often think that EVERYONE is a porn consumer, that just isn't the case.

I'd be willing to bet the stock market alone online trades more money daily then the entire adult online industry

Definitely easy with the kids - Ugg boots, toys, etc ... it adds up fast! :winkwink:

BTW - there's recurring in mainstream, Roger - MAINSTREAM INVENTED RECURRING!!!!!!!!!!!!!

:1orglaugh :1orglaugh :1orglaugh

I do get what you are saying though!

Talk to me in Vegas and I'll hip you to a few things, privately

:thumbsup

AohelL, Compuserve...

LOL

... and the reality is

PORN CONSUMER = MAINSTREAM CONSUMER 100% OF THE TIME!

But the reverse IS NOT true in MANY MANY MANY CASES!

All porn consumers buy tooth brushes, toilet paper, food etc but not everyone that purchases a tooth brush toilet paper, food etc pays to see double anal, bukkake and ass to mouth videos

:winkwink: