Which mainstream company marketing campaigns caught your attention this year?
 

Jack Daniel's
Saab
BWM


If I owned a mainstream company who was a Strong player 20 years ago in whatever field.....This is what I would do for 2006.

I would cut my marketing expenses way back and simply play the commercials from 20 years ago. Hit a subliminal and sentimental chord that brings people back to their childhood. Every 30 to 40 year old would be a loyal customer and I would simply re-brand myself by exploiting their emotions. Market shares and profits would probably be better than ever even if my product had slipped in the last 10 years.

What's my point?

Emotion sells and these 3 companies targeted emotions well.

what was the saab one? i heard something about it but i dont recall it

How would a compny go about targeting a 18-25 year old age groups emotion from a 30 year old commercial?

Fuck if I know. That's not what I said.

It sounds good, Aaron, and I think you're right in general principle -- marketing is going to get emotional -- but, The bonds we may yet have to old jingles or, brands, sensations from our youth, have likely weakened and grown indistinct in their ability to tug us towards specific types of purchases. What we should be now is the opposite of emotional, most especially in the planning of the "faces we present", be they to serve marketing purposes, corporate image, personal image, brand name choices, advertising image choice (licensing trace), etc.

But the tone of your enquiry has drawn an overly-cautionary sounding response from me, Aaron. That was not my intent.

What I mean is, acquire all that good stuff and come talk to me once you have.

2hp

Why do I need to come talk to you?

I don't know, you tell me. You harrumphed. Or did I mishear?


2hp

You know......You try way too fucking hard to impress people with your linguistic ability.

I asked a question and followed it up with my own thoughts. Maybe you could try answering the question instead of tooting your own horn.

Your title says you are the bridge. That bridge goes to a solitary island.

You have nothing of interest to me.

It's not that I don't like you. It's just that you are one strange fucker and I don't trust you.


Now, lets get back on topic, shall we?

Which mainstream company marketing campaigns caught your attention this year?

Hadn't seen that.

That's good stuff. :thumbsup

Thanks, I needed that -- lol I'll look into that answer now for ya. Be right back.


2hp

Please don't bother.

May I suggest a different question. Answer should gratify.


2hp

I've noticed a couple companies doing that for the holidays.

I Tivo anything I intend to watch on tv so I don't have to deal with commercials, but even fast forwarding I noticed the old school folgers commercial where the son comes home from the military and wakes his family up on Xmas morning with the smell of coffee.

I haven't seen the commercial in a decade and I still recognized that guy walking in the door even in fast forward.

:helpme :helpme

i would say capture the emotion but never with an old comercial campaign. Redo those comercials so they look fresh. But make sure you hook in on those emotions of your target group. Establishing a connection with your target group is better then revamping your company.

I would say samsung did a great job. Keeping fresh but bussiness suited for every one. I am talking about their phones.

Am I the only one thinking 2HousePlague is strange? And he is using a lot of "difficult" words just to impress ppl?

Read the thread and that should be answered for you.

I must confirm that hard liquor commercials been hittin mainstream alot more than usual over this year.

Jack Daniel's #1 I goto agree.

PS: 2HousePlague is my bud.
If ya knew how to read em, his posts are very informative.


I Invented strange.

I was there!

He's always been nice to me but let me tell you a short story....

Years ago I was involved with a certain group. One of the guys in the group acted the same way that Jack does. He was a smart guy with good intentions but he pushed everybody away because of how he interacted with them. In the end, people got tired of that shit and they stopped gathering any time they knew he would be there.

When you try to impress people by talking over their heads...And we all know that Jack's posts are WAY over the average GFYers head....Then you end up alienating yourself from the very people that you are trying to impress....And that's just plain fucking stupid.

I have no time in my life for stupid people no matter how smart they may be. LOL...Does that make sense? :1orglaugh

My :2 cents:

I don't think that Jack is posting with the intent of talking over people's heads, I just think that his intelligence level is over that of the average person (not going to limit it to just GFYers). He is a smart guy, and just has not learned to "dumb it down" when he posts.

Some people will understand him, most won't.

I will admit that I consider myself fairly intelligent, and I have to break out my Thesaurus during telephone conversations with him. :winkwink:

I honestly don't believe that he is trying to impress anyone, he is just really fucking smart. Really smart people communicate on a higher level than most of us.

Horse shit.

Badass. :thumbsup

Geico easily...

They had the funniest, most unique set of commercials hands down.

all i have to say to all the Porno Pushers is Start ..

Feeding the Addiction

They converted me . . . and yes, I saved several hundred going with them over the next closest.

Pillsbury and Milk.... together..... there I was watching a commercial about Pillsbury cookies and what not and the kids get these great Pillsbury treats, and eat lots and then go to pour themselves some milk to wash them down and... there is none. And it finishes with "Got Milk?"

Pure genius in my opinion! Here you are, watching this Pillsbury commercial, making no nevermind either which way and bam... the commercial isn't even for the product that you thought it was!

Combining forces and working together in this case was a stroke of brilliance.

Nice concept. :thumbsup

Makes complete sense bro.
I do the same thing, but then I intentionally alienate myself for my own reasons.

I like Jack though, I saw em as above the average right out the gate. :thumbsup

Jack and I have always been good friends and let me echo AlienQ, I don't think Jack tries to impress people by his verbosity (is that a fucking word Jack?). Jack is just Jack, you gotta take him as he is and he is one smart guy!!

Shit, people have put up with me for years (though I am not as popular now that I don't control the door to the NatNet party bus!!)

Matt

Now, to get back on topic...I think Geico is the winner hands down for this year. They catch you off guard even when you should see it coming (at least they do me!).

Matt

Sirius Sattelite radio deserves an award of some kind.

I know there really wasn't that big of a marketing push, most of the PR they got was free (withstanding Howard Stern's monstorous payroll of course). In fact I did not see a single Sirius commercial on the television until about September of this year. Meanwhile XM was scrambling to catch up with its ads.

A critical harmonization of occured marketing practises can generate a plethora of strategic scopes, axioms and methods that will liberate from all emotional phenomenons. A gnostic approach in this sphere was didactic in the past. A epistemological strategy, synonymous to planning, is not a panacea in itself; it is rather a policy. Under the mode of a macroscopic analysis of a cosmopolitan organization and isolated from any phobia we can emphasize to the systematic logistics and master the illuminating plethora of dilemmas and risks without reaching an oxymoron paradox. This era of events is characterized by dynamism, dictated by their parallel enthusiasm in practicing strategic theory.


I apologize for having tyrannized you with my hellenic phraseology reminding you the microscopic energy of english language :1orglaugh

Now if you could say all this in Latin, then I would be impressed!!

Matt

No shit?

Watch children's TV. Everything that kids who grew up in the 80's is new again.

They're totally capitalizing on people's emotions and memories.

Can't say it's a bad move. It got me a few times this christmas.

Believe it or not but I think that Geico has a really strong/aggressive marketing campaign here in Florida (can't speak for other locations as I am not there). We are bombarded with T.V. Commercials, Radio Ads, Newspaper Ads, and Billboards. Their name has been plastered so much across every mass communication medium that it's hard not to picture their brand when thinking of Insurance.

Geico has cornered the market as far as I'm concerned and it has all to do with their uber aggressive blanket marketing. Everywhere you look or listen it's Geico this...Geico that. Some of it is clever, some of it is just downright stupid. However, it gets the point across.

They wanted to get their brand stamped into the consumer's psyche and it worked like a charm.

edit: i just posted the exact same thing.. but you beat me to it....



:1orglaugh

very interesting points

Be honest...

How many of you wouldn't want to see Mutual of Omaha's Wild Kingdom crank back up?

It'd make my TIVO list if it ever did.

60 Minutes, Mutual Of Omaha's Wild Kingdom and the Wonderful World of Disney were THE shows for Sunday evening entertainment back when I was a kid.

When I was a kid, I hated Mutual of Omaha and Disney. I liked the "Creature Feature" sci-fi movies on Saturday night, the Three Stooges, and Eddie Haskell on Beaver.

There's a lot of value in this Aaron, and I do thank you for it. As with most things, there's always a reason it's that way. Most of you may not know this, but English isn't my first language. I grew up in a Spanish-speaking home and had a bad acccent when I started school. To empower myself over the ridicule, I "suited up" in fancy, flowery speech. When I was a little kid, it made me feel stronger. But, now it just comes off as over-bearing. I apologize to any who have gotten such an impression. I'll keep working on it.



2hp

I feel the same way about 95% of GFY :1orglaugh

The black chick with big tits singing in the Wendy's "I Love Your Way" commercial gives me wood. I stop whatever I am doing to watch her bouncy bounce.

Ikea............

I like the marketing of how they're putting products into the backgrounds of TV shows and movies a lot more then they use too... when done right. It's very effective. Pringles has been doing that alot in the last year, and low an behold.... there's a couple cans of Pringles in my cupboard right now. On last weeks Sat Night Live they had a skit where they were in a sabboros pizza place. I'm sure that was paid for, and slice is sounding pretty good. Other then that, not much get's me to stop my DVR. I fastforward through them all.

Really smart people know how to communicate at any level.

Without a doubt Overstock.com