Attn: program owners and/or whales
 

what matters more to you on a daily basis: dollars or joins?

meaning do you look more at your bottom line (profit) or signups (join ratio)

just throwing this out there for some discussion... :2 cents:

bottom line, always.

$$$ -- you cant take ratio's to tha bank.

I'll take one $100 join over five $15 joins any day

yes that's what i figured, but the reason for my question is most people always point out ratios first and VERY rarely do they mention cents/unique or even real profit

I dont care about ratios, people make to much of ratios. What matters most is how much I make

I prefer the rebill ratios. The initial does not really matter to me.

kinda depends on my chargeback ratios.
a few years ago I was really hurting on chargbacks, was up in the 2% range, so I sent out a newsletter and gave the first 1000 people to join from the list a 7$ a month membership. Helped my chargeback ratio bunches :thumbsup

huh, any idea what the problem was?

You can't take a ratio to the bank. Fuck ratios. All that matters is $$$.

theres a lot more than just flat out $$$$

For example, if the site im sending to spams the fuck out of members, popup hell or anything that will damage my sites image in the surfers mind, you're out.

Much much more to consider too.

Just like ANY business, yield, margins, COGS and ROI.

EVERYTHING is in the financial formula.

:thumbsup

I would take the 5 small joins...bigger chance they will rebill or some of them come back later to sign-up again, which means more than $100 in the long run

A ratio is something that even a 12 year old can understand, and when you examine the intelligence level around here, the answer why ratios are discussed and not real profits should become obvious...