Consumers Resigned to Paying in Future
 

Seventy percent of online adults polled revealed they can't understand why anyone would pay for content.

Jupiter Media Metrix (NASDAQ: JMXI), the global leader in Internet and new technology analysis and measurement, today reports that revenues from paid online content will grow to only $5.8 billion by 2006 - up from $1.4 billion in 2002. According to Jupiter's new market forecast for paid content presented today at the ninth annual Jupiter Media Forum, revenues for general content will reach $2.3 billion in 2006 (up from $700 million in 2001), while revenues from online games and digital music will equate to $1.8 billion and $1.7 billion by 2006, respectively (up from $260 million and $30 million, respectively, in 2001). Jupiter also unveiled findings of a March 2002 Consumer Survey, revealing that almost three quarters of online adults (70 percent) cannot understand why anyone would pay for content online.

"While there is money to be made in the online content business, Jupiter's latest survey and market forecast numbers indicate that the mass market still largely shuns anything that smells like a subscription online," said David Card, Jupiter vice president and senior analyst, at today's Jupiter Media Forum in New York City. "However, in the near term, media companies will create subscription services via packaging, exclusivity and added interactive features. Over time, the companies must use the gradual US broadband transition to reset industry ground rules and recondition consumers' expectations."


http://www.jmm.com/xp/jmm/press/2002/pr_031802.xml

not surprising... that probably accurately represents the proportion of the population that (combined here) are either cheap ass freeloading fucks, or simply don't even have a fuckin' computer yet.....

the numbers to not frighten me... they'll pay alright.... and dearly. It's just a matter of time....

All your credit cards are belong to us.

whoops.... forgot, you also gotta factor in how many of those may have been the snooty fuckers that think all porn is evil.... and I'm sure there's quite a few other groups of people in there as well...

when interpreting the results of any given poll like that, you can't just look at the big number and say, "oh fuck!"..... because a vast majority of them don't really even count.... they're the people that wouldn't even spend money for newspaper, but steal it from their neighbors doorstep instead. They'd never buy porn in any form... let alone online porn.

Interesting point Amp. I agree. I think the "I don't want to pay" attitude is just a rapidly dissipating residue of the Dot Com Mania when everything from DSL to Porsche Boxsters to expensive software to rapidly updated content was being dished out free.

This attitude is similar to that of those who want to leech free porn but given the evolution of paysites and adult marketing [hint: look at the number of TGPs being sold or going out of business], this too will end as users begin to prize interactivity more than just free content "nibbles."

just my :2 cents: