help me. Shoe survey for project
 

Yep. it's that time of year again. Finals.

I'm doing a repositioning project in a marketing class at UW.

if you got a sec... here are a few quick questions I would like some feed back on.

(it would help if you told me your approx age, sex, and recreational activities that you engage in)

1. Do you use any specific brand of shoe/equip?
2. What do you consider when you purchase athletic apparel? Price, fit, color, brand, etc?
3. Would you buy a pair of athletic shoes online from that retailer?
4. Would you check out competitors before purchasing?
a. Where would you find the different sites to buy them?
5. What are you looking for in a product (shoe, bra, athletic apparel, etc.)?
6. What do you think is out of your control when you are purchasing a product and how would you improve your control over the design and price?

Post your respsonses here... or email me.

~Brett
[email protected]
7. How would you customize your perfect shoe? Would you choose a different padding or fabric?

The only time I wear shoes is when I'm playing golf.

Interesting reply, kman.

thanks Kman.

how do you know whether the shoe is going to fit? (is it because you are a lifetime addidas customer and you know how they fit your feet?) Do you run into shoes that don't fit? often? infrequently? never?

i just know adidas sizing cuz yes, im a lifetime customer...

and very occasionally i get a shoe that doesnt fit quite right, but good enough to wear....

and as far as online shoe stores and fitting, if they just had directions on how to measure certain parts of your feet and have conversions as to how they relate to the sizing of each particular brand, it would be fine I think....


i have waaayyy too much to do than to drive 20 minutes thru traffic to go downtown San Diego to get some adidas or oldschool pumas....

=-)


hope this helps, will prolly be the onlyserious answer u get brettholomew =-)

shoes brett? SHOES? I thought we had talked about you doing dsl?

I only wear one kind of Shoe. And I haven't purchased a pair in over 5 years.

People just give them to me as gifts. :)

(hint - hint)

Are they those new Green Doc Martins?

Only Sha Sha's SK8 Flames

http://www.sha-sha.com/site_mens.html

TaDoW, different positioning project.

thanks for your comments kman...
funny stuff the company i'm doing IS puma.

I buy Wal-Mart's cheap $9.99 pair of shoes as long as they have them in blue. However, I will have to be buying some dress shoes for my friend's wedding next month. I'll probably find something cheap at Wal-Mart's. Considering that there is not many places in town that carries shoes, my options are limited. We have one shoe store but they are 10 times as high as the same ones 100 miles away. Buying clothes are that way too here but thank goodness I wear jeans & t-shirts.

This is not the right audience to ask the question...
Put a poll on your TGP galleries... you sure will get 100% for the assignment....:thumbsup

My wife only wears Doc Martins and Birkenstocks. I wear Vans, the Chuck Taylor Converse and the cheap B.U.M. skater wannabe stuff from Target.

Me and Watsonian, brothers 4 life.

I only wear red Chuck T's
I would switch brands bu everyone keeps buying them for me.

Actually, the red Chuck T's are a very sexy shoe...

:winkwink:

I never buy athletic shoes, the only shoes I ever buy are strappy heels..... My fave place to buy shoes are department stores like Macy's and Nordstroms. I'm super picky about my shoes so I would never buy it on-line. I have to try it on and see what it looks like in real life. I'm a TOTAL shoe freak. The only thing I look for when buying shoes is the appearance. My fave brands is Guess and Steve Madden. I liiiiiiive for shopping and shoes!

My A-Didas!

Adidas last longer than any other trainer. I have a pair from 1995 (!) that are still wearable. Quite fucked, but still wearable.

1. Do you use any specific brand of shoe/equip?

yes ... kenneth kole, addidas, nike

2. What do you consider when you purchase athletic apparel? Price, fit, color, brand, etc?

fit and performance, color, brand, price

3. Would you buy a pair of athletic shoes online from that retailer? no

4. Would you check out competitors before purchasing?

competing retailers? maybe ... , competing shoes .. probably not

a. Where would you find the different sites to buy them?

google and shit

5. What are you looking for in a product (shoe, bra, athletic apparel, etc.)?

comfort, performance, does it make me look gay?

bras -- are they sexy? do they make my chest look big?

6. What do you think is out of your control when you are purchasing a product and how would you improve your control over the design and price?

uhm.. I'd have more things made in china to bring the price down.. and control .. I'd make sure not to hire gay designers, that way my brand of clothes will sell to heteros (only important for sports apparel)

(it would help if you told me your approx age, sex, and recreational activities that you engage in)

Age: 24 Sex: M Activities: Hiking, Camping, Mountain Biking, Drunk Frisbee, etc.


1. Do you use any specific brand of shoe/equip?

Not specific. Whatever feels and looks good.

2. What do you consider when you purchase athletic apparel? Price, fit, color, brand, etc?

Fit is the most important. Some of my favorite crash clothes are just random items that have been broken in well and are very comfortable. But when purchasing new items, I do tend to pick up Adidas and Nike apparel. They make items that are pretty universal, durable, and they spend enough on decent advertising that people view them as a "good" brand (with the exception of some sweatshops here and there :-). Personally, I get colors that are universal as well, so that I have more oppurtunities to wear them with my current wardrobe. Price does matter, and as the price goes up, I do expect to get more out of the clothing items. But it is not the primary determining factor. If I like all other aspects of the item, then I expect to pay a little for that satisfaction.


3. Would you buy a pair of athletic shoes online from that retailer?

Probably not. If I'm going to be walking around in shoes that I paid good money for, I want to be sure that they feel good and look decent. They might be uncomfortable, too heavy, of a cheaper material, or any of a number of other things that would decrease my satisfaction with the product. If I was a hardcore brand fan, if had tried on the shoes elsewhere, or if there were deals only offered online, then ordering online might be a more viable option.

4. Would you check out competitors before purchasing?

Yes. Since I'm not brand loyal when it comes to athletic suppliers, I always check for the items that fit my needs and offer the best value within certain parameters.

a. Where would you find the different sites to buy them?

I would search google.com for the name brand sites. Under normal circumstances, I would feel the most secure ordering online directly from the manufacturer or from a familiar retail outlet.

5. What are you looking for in a product (shoe, bra, athletic apparel, etc.)?

Well, I like bras with very easy access "on" and "off." Less fumbling, the better. Unique fasteners and one off designs look good, but sometimes break the flow when trying be Don Juan on Sat. night. Err...I guess you were probably more interested in my thoughts on shoes...

This is in reference to athletic shoes, since that seems to be the theme. Dress shoes fall under some different scrutinies. Athletic shoes have to be durable, comfortable, and look ok. This means they have to fit and support your foot solidly (without too much movement), let your foot breathe, present the look you want, and serve the purpsoe for which they're made (be it basketball, baseball, track, etc.) And no one wants a pair of shoes that start falling apart after a couple months...



6. What do you think is out of your control when you are purchasing a product and how would you improve your control over the design and price?


Damn Brett, you know I could write three pages on this alone? But I'll save the ranting and just get to the point.

It's hardest to take control of the basic design trends. They are controlled by the masses, and for those that don't particulary follow the same trends as 18-19 yr. old, first time college kids, the run of the mill athletic shoes can end up pretty corny. So to make up for it, you have to pay extra and get the nicer, less mass produced shoes. However, that's the beauty of capitalism, the more you spend, the more options you have.

But, to go along with online purchasing and the introduction of more technology into the designing, ordering, and production process, certain traits we've associated with these companies are beginning to change. The same way we have seen the dramatic increase of different niches in the adult internet (Five years ago, there were two different niches: hardcore and softcore. Then came teens, then big tits...now there are new ones popping up every day, each catering to a small group of individuals that support, encourage, and help it grow) new procedures can radically change the entire business model. Automated ordering, computer controled manufacturing, increased precision in statistics and machinery might provide new ways to cater a little more specifically to the individual. Your research paper aside, this is where we should all be seeing oppurtunities for profit in the future.



Post your respsonses here... or email me.

~Brett
[email protected]
7. How would you customize your perfect shoe? Would you choose a different padding or fabric?

No...I like my shoes.

Shoes?
I use shoes.
Etnies, DC-shoes, vans, globe and such.
Allways the same style, and yes I buy online since they're like 25% cheaper anywhere but finland. :(

Jesus H Christ man .. we need to work on your use of time...

That's funny, TaDow.

1. Do you use any specific brand of shoe/equip?

Etnies, Correll

2. What do you consider when you purchase athletic apparel? Price, fit, color, brand, etc?

I dont really run. I have new balance running shoes.

3. Would you buy a pair of athletic shoes online from that retailer?

No I would consider buying a pair of skate shoes but you really need to try them on. Its not worth it picking the wrong size when its so easy to get to a shop.

4. Would you check out competitors before purchasing?

I look at all the shoes on the shelf!

a. Where would you find the different sites to buy them?

I wouldnt I would go to a surf or skate shop

5. What are you looking for in a product (shoe, bra, athletic apparel, etc.)?

Looks good and comfortable.

6. What do you think is out of your control when you are purchasing a product and how would you improve your control over the design and price?


7. How would you customize your perfect shoe? Would you choose a different padding or fabric?

Nice chunky skate shoe.