|
Mainstream guys, lets talk advertising
I know a post about business probably won't get answered, but I figured what the hell.
Anyway, for those of you running mainstream sites/businesses, lets talk about some good ways to advertise and get a buzz going about your business. I've got a direct mail campaign in the works, but need another method or two for advertising. Has anyone had any experience with any of the following, and if so how did it do? Advertising on cars (the moving billboard ones) Magazines Newspapers Television Movie theaters (the shit before the movie starts) Those are some ideas I have, any suggestions are appreciated. :) |
What is your target market?
|
bumvertising.
|
cars that bout it
|
it depends on the product
|
Quote:
|
Ghee how about ya try a mainstream webmaster board.
Since this is GFY... Your best mainstream investment is tweazers. Yes tweazers. There are not enough tweazers in the world and you can grow into manufacturing roach clips. |
Tweazers are small, you can make them neater so that they do not hurt your fingers when pulling nose hairs. Infact most tweazers are just no good and the hair just slips out of the grips.
Your destiny is to make the world a better place with tweazers. |
TV is the best. Also the biggest investment. You can buy late night cable very cheap if you are a good negotiator. Check with a media buying service. They often have unsold inventory they are eager to get sold and will give you a heck of a deal if you buy in bulk and sign a long term contract.
Magazine are great also. The best thing is they last forever. For example, some of the Hustler Magazine's from phone sex ads I ran in the 90's are still being sold in the 3 packs. You really get your money's worth. Also more than one person will read a magazine. The down side is the magazines all fudge their circulation numbers. Whatever they tell you its usually about 1/3rd of that. TV networks bullshit the audience numbers also by the way. The key to magazines is location. I've always bought inside covers either front or back. These always get seen. Another strategy I've done is to place 1/12th page ads on nearly every page. So it'd be impossible for a reader not to see one of my ads, and see one he would respond to. Another strategy is doing visually conflicting ads. If everything else is in color, try a black and white ad. You'll stand out great on the page. If black and white ads surround you go with a color ad. The key to successful print advertising is catching the reader's eye. You do that by making an ad that visually makes them look longer or mismatchs the surrounding ad styles. You have to stand out like a mofo. I'm talking the more funky the better. You want them to study your ad and think wtf is this. WTF ads always made the best ROI. Even on TV, the WTF ads did the best numbers. I've done radio with mixed results. Radio stations also bullshit their audience size. Radio can be very inexpensive, but the key is getting the good time slots. Movie theater ads work very well. I haven't done those, but a friend of mine sells those ads for Movieco and his clients do great and he has fortune 500 clients so you know its good. Postcards are very powerful. I used those in my healthcare business a couple years ago when we were recruiting nurses. Again, they have to really stand out so they don't look like junk mail. I've done match covers also. Those aren't as good now, because fewer people smoke and few bars and clubs distribute them as much. The best advertising is still word of mouth. That means creating a product or service that people like and will be eager to tell their friends about. Nothing else comes close to the power of this. Feel free to contact me if you need any advice. I've bought a ton of advertising over all the years and know just about all the tricks of the trade and the pitfalls. |
Not only that! Tweazer's are easily transportable you can control the distribtution of your tweazers throughout the world while not offending anyone givin part of the world s population. Asians, Whites, Blacks and all of mankind will love you for making them a better pair of tweazers...
|
Quote:
http://www.gofuckyourself.com/showthread.php?t=453050 |
You can sell your tweazers in late night advertsing within the cable market too.
How hard would it be to impress upon people that there lives are meaningless without a pair of your handy tweazers? Dude its a slam dunk. |
OH...
Avertising platforms... I suggest Sky writing. BUy yourself an airplane and write in the sky your affilaite ID for T-Mobile or Vorizon, Motorla. |
Quote:
|
Quote:
HEheheheL:) :thumbsup |
Quote:
|
If you plan to sell mainstream products on the web, hit me up on icq and lets talk. Im a publisher manager at TradeDoubler.com and we've got tons of products from well known brands!
|
I used Adwords to start, then I added an affiliate program, now I am #2 in MSN and #10 in Yahoo (Google cocksuckers still won't list me for some reason) and doing ok. Most of my sales come from free traffic, some from Adwords and some from affiliates.
I don't know how well offline advertising works, but I've read it doesn't do too well unless you have some serious coin to brand your name like Expedia. |
Quote:
Excellent suggestions. I would add: business cards. Costing pennies apiece, business cards may be your best advertising bang for the buck. Give them out freely. Make a habit of sending out handwritten thank you notes that enclose your business card. |
We run a property management business in our town, and had a very good response from a 1/2 page add we ran in a newspaper featuring our buildings, our services, and current vacancies. On a weekly basis we run classified ads in the local newspaper for offices or apartments for rent.
I find we also get a lot of exposure from our signage, we brand all of our buildings with the same logo, so people are quickly getting to recognize our name and what we do. |
:winkwink: I've got our main domain name (Which is the country name) on Beer Koozies at our restaurants. :drinkup Works really well, plus people steal'em all the time as a souveneer. :winkwink: We also give them away at like fairs and stuff.
|
Quote:
Biz cards are great also. I did those but always had hassles from the places where I had them distributed, especially from mall owners parking lots. I got a few nasty laters and they'll basically say if you distribute your cards again you're paying the cleaning bill, since most folks just toss them on the ground. :1orglaugh |
We have it here, I belive its called MobileMarketing or some shit like that want me to look into it for you?
Looked sweet when i drove up behind it. |
good ideas/suggestions in this thread :)
i'm still workin on my mainstream "baby" so alot of this advice will come in handy. |
Quote:
Hey buddy, been reading some of your stuff, mind if I ask you a few questions in private? Business stuff of course lol My ICQ is is right here : |
News Papers are one the cheapest and longest lasting ads. But it depends on what you are selling.
|
Quote:
More $ ROI than anything else and almost too good to be true at times. :thumbsup |
When I ran my online toy biz back in the day we used magazines A LOT! We dealt with a lot of "hobby" buyers and advertising in magazines was a great way to boost our online sales.
What type of business is it for? |
| All times are GMT -7. The time now is 05:59 PM. |
Powered by vBulletin® Version 3.8.8
Copyright ©2000 - 2025, vBulletin Solutions, Inc.
©2000-, AI Media Network Inc123