Trial members areas what do you know about them
 

I am thinking about adding them to MIP

but I want to get some other peoples thoughts on them.

are they worth it?

pros and cons

You mean where trial members get a limited amt of content and you upsell them on the full membership?

if you have very tempting videos to spur the trial members on, it can work pretty well. i promoted one program that brought down 55% conversions using a limited trial.

Yeah I think if done just right it should work very well

I just rebuild my members areas, the members love them

Join one of our sites and see what we do its sick..

we convert about 65% from trial to full

they get a limited members section with upgrade feature to full and much more something you have to check out when you have time.

thanks Roger Ill hit you up on ICQ

bump for the day crowd

The potential is there to piss off a LOT of (trial) members and create chargeback worries. :2 cents:

Chargeback for a 1 to 3 dollar?

I know that Realitycash.com sites have limited trials aswell :thumbsup

i have seen higher then that, it's the new thing to do

Implemented trial members area 9 months ago and the results are great. CB's are not an issue either.

Thanks Alex it's good to hear that!


anyone else have any insite

FWIW from a review standpoint, limited trials and DRM are the two things we hear more complaints about from surfers than anything else. I think it makes some upset that they go through all the terms and conditions (as well as anything else they can find) and have no real way to know the trial is limited until it's already too late.

I think if it had been that way since the beginning, it wouldn't be as big of a deal as it is now since they've come to expect certain things.

I can understand that...surfers are creatures of habit. Especially porn surfers. But as long as you clearly state that a trial membership will give them limited access and a full month will give them unlimited access, I don't see the problem.

A enduser that joins a trial membership typically cancels regardless of their access. Look at the industry standard. Roughly 65% trial members cancel. So it is of my opinion that those that bitch about the limited access are the same endusers who go in for a few bucks and leech the content regardless of how much the site has to offer with no intentions of EVER being a monthly member.

Yeah, as I mentioned a lot of the problems (on our end) come in when there's no mention of it anywhere on the tour (or join page, or terms). I definitely agree it should be mentioned, which makes it upfront at least. That makes it their own decision, and shouldn't make them feel tricked.

It would defiently be clearly disclosed I dont think it should be hidden from the surfer it would counter the whole thing when your chargebacks go up

The 'limited' aspect in some trials certainly seems to have made it a very dirty word (and not in a good way). But that's because far too many limited trials are a ripoff and about as compelling as a bag of fleas. Draw them in, give them lots of ways to become engaged. If they perceive value-for-money on an inexpensive trial, they're more likely to have a little faith in the value of the full membership. :thumbsup