Adwords CTR/CPC question
 

Just wondering if anyone knows if it is true that a higher CTR on terms within Google AdWords and actually lower your CPC?

:helpme

I think you missed a word or two out of your question..... but if I'm interpreting it correctly, the answer is yes it's true.

Maybe I did miss the your "can" :error

basically does a higher CTR = a lower CPC?

So 'and' becomes 'can' and my answer is still the same - yes. That's why people who know what they are doing can do very well with adwords, and people who are clueless can waste a lot of money.

so how long does it take for the ctr to recalibrate the price?

Another good question I wonder about. Anyone know?

From Google themselves, your Quality Score is the key thing: The higher this score, the lower your CPC rate. Your score is affected by your CTR, analysis of search queries, ad text and keywords. Although the Quality Score is not shown, the best indicator is the Minimum Bid - the lower it is, the higher your score.

More details can be found at:
http://adwords.google.com/support/bi...er=21383&hl=en

Do a google search on Perry Marshall :thumbsup

What does Laverne have to do with this?

:1orglaugh J/K

I had to google that to figure out wtf you were talking about :)

Yeah.. it's retarded to have to pay 10x what you should for however long to wait (it's more than the old 1000 impressions which they were magically able to count whilst being unable to take the price down in the same amount of impressions) and see what some amorphous discounted rate is going to become that might still be shit.

Didn't work for me
:error