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MySpace phenomenon
The site is cool. CEO's have real profiles on there as well as the EMO kid from your local community college. They got the right mix of coolness, usability, functionality and connectivity that Friendster fell short on.
I was at a club last weekend and I picked up a card on the bar. It was an ad for the bar on one side. The back had a place for AIM name Yahoo! Messenger Name, email, phone and MySpace profile address. Friendster missed out on a huge opportunity. Now that Rupert Murdoch has his hands on MySpace I'm curious to see if it will become an advertising mess or if they can really keep the attention of the 18 to 35 market for a considerable amount of time. |
Facebook is great too. Its exclusive to college kids so it keeps out the fake profiles plus they found a Niche. Met one of the owners and got his card for some cross promos. Cool kid...young. He also runs ClubVibes.com
Where did Friendster go wrong? |
Join my Myspace group dammit!
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Let's see how Fox does with it.
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MySpace latched on to music as a focus. Good move. As long as they don't pigeonhole themselves too much on Indie or go too far into the mainstream they'll stay hip without becoming MTV with email.
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always loved the place
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