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How is this going to work for us?

http://money.cnn.com/2005/08/25/news...ex.htm?cnn=yes

Quote:

Playboy goes digital
In October magazine will launch digital edition to extend reach.
August 25, 2005: 6:50 AM EDT

SAN FRANCISCO (Dow Jones) - Playboy Enterprises Inc. said Wednesday that it will launch a digital edition with its October issue.

The digital Playboy, produced in association with digital-publishing services provider Zinio Systems, will be identical to the print edition, the company said. "We see this is a natural extension of the Playboy brand," said Christie Hefner, chief executive of Playboy (PLA), in a statement.

Hefner added that giving Playboy increased distribution and worldwide access over the Web will boost its advertisers' reach, and "provide additional advertising sales opportunities as we are able to meet the growing demand of companies to market online by offering ad-sponsored links."

The digital edition will debut Sept. 13, the same day the October issue's print version appears on newsstands.

Playboy, now in its sixth decade, has faced increasingly tough competition in the online world, where downloads of sexually charged content are a leading source of revenue.

Print rivals such as Maxim and FHM have also been strong challengers to Playboy.

Shares of Playboy Enterprises were unchanged at $13.44 in midday trading.

(END) Dow Jones Newswires

08-24-05 1444ET Copyright (c) 2005 Dow Jones & Company, Inc. Copyright (C) 2005 Dow Jones & Company, Inc. All Rights Reserved. Top of page

if you can't already, maybe you'll be able to make money selling online Playboy subscriptions now too?

not for nothing but.. kinda seems a little late to me.

Too little too late in my opinion.
WG

I was never a fan of the magazine, and it seems the majority of the subscribers are of the non internet consuming crowd. The brand is still recognizable. It would be interesting to see the entire library of material available online.

i agree, this should have happened about 5 years ago.

don't they already have something like this anyway??

you'd have thought they would have done this years ago

I'd say its just about time too

DIGITALEDITION.COM is not even owned by Playboy.

WTF is "Digital Edition".

I swear them guys are a bunch of bumbling idiots.

Maybe the digital edition they are speaking of is sex.com?
Or just Playboy.com?

What ever.

Quote:

Originally Posted by AlienQ

Im wondering if it ties in with the sex.com sale

If anyones got a spare 15mil hanging around its them