Bad mistake?
 

So Intel has partnered with Morgan Freeman to launch an online movie-download site called ClickStar that aims to pull users away from illegal downloads of first-run films.

A Google news search for "ClickStar" returns 300 stories mentioning the launch of this website. Priceless exposure!

So I go to www.clickstar.com and it's a domain parking page. WTF???

So I go to www.clickstar.net and it's something in German. WTF???

A billion dollar tech company partners with an oscar winning actor to launch a website, they get a load of free press reporting on it, but they don't even own the .com for their chosen name?

So what domain do they own? www.clickstarinc.com :Oh crap

Check out all the news stories mentioning "ClickStar"

http://news.google.com/news?hl=en&lr...nG=Search+News

ClickStar is the name of the corporation, and doesn't have to be the brand of the service they are developing.

ClickStar doesn't have to be the name of the brand, but the way the articles are written, it certainly makes it sound like ClickStar is the brand and the service.

I think ClickStar would be a great name for the service, too bad the domain is already owned by a squatter, and it doesn't look like they've bought it yet.

To me, this just seems like a big waste of publicity, especially when they're already the underdogs because they'll have to compete with existing companies like www.cinemanow.com and www.movielink.com

that's an interesting project.