What's Better Traffic or Content?
 

With the over saturation of adult sites today what do you think is the best way to survive in our biz: Content or Traffic?

Well,

I want traffic because I promote other people's sites.

If I wanted other people to promote my sites, I'd go for content.

If stranded on a desert island, I'd take Brittany Andrews.

Fro

Traffic is king

without it all the content in the world doesnt matter

Brittany Adrews has sat on my lap.
No shit. It was one of the finest moments of my life. :drinkup

I second that! Traffic is king!

Headless, did you Amputate you Head ? :Graucho

Nope its still there!

But maybe Amputate Your Head did? I dunno... He got his nick after mine...

This is a bit of "what comes first, the chicken or the egg," isn't it? Even if you make money by sending traffic to someone else's site, if that site doesn't sell and retain well, your traffic is wasted.

Besides, who would be on the Web if it were all traffic and no content?

I Think Traffic rulez without traffic u will make nothing just shit.:1orglaugh

Personally I like to say that content may be king, but traffic rules.

You can take a dog of a site and throw enough traffic at it to make money.

All the content in the world won't make you a penny if no one ever sees it...

I gotta go with content.

Think of a store. Let's say Walmart.

Now, Walmart can have a whole store full of rightous shit... but, as you say, without any traffic through there, it's just collecting dust.

BUT.... that would never happen. Why? Because they DO have a store full of rightous shit, and people want it, thus.... the traffic is created from Walmart simply having the goods.

However, if we reverse the situation... let's say you know 400,000 people who want some of that rightous shit. They're all standing on your lawn chanting for it. No store=No rightous shit=Traffic is gone in seconds to go somewhere else that has the rightous shit.

Summing up, I conclude that Content is king. Just as any other product. If you have it for sale... they will come. Traffic is a RESULT of having something for sale.... not the other way around.

So in essence what your saying is if I put up a website they will come?

Yep... that's about the crux of it.

Of course this isn't as simple as that in today's world. But is that not how it started? Someone put up a site offering porn, and they came. Because they wanted it.

If you boil away all the crap, and strip it down to basics... it's really quite simple. If you have something people want, they will come and buy it. But if you have a bunch of people who want something that DOESN'T exist... you won't have those people for very long, and you certainly aren't going to make any money selling them NOTHING.

"If you have something people want, they will come and buy it."

Not without marketing. You could have the latest and greatest new but plugs. But if nobody has a clue abou your new invention, no one will but it.

Marketing creates traffic, and traffic creates sales.

"Of course this isn't as simple as that in today's world. But is that not how it started? Someone put up a site offering porn, and they came. Because they wanted it. "

This is old news. Nowadays this way of thinking will not get anyone anywhere. Of course when you fill a niche that no one has done before you are filling the markets needs. But when that niche or market is already full of every dick and harry you will not have a chance without marketing.

When a market is new you basicaly have the "demand" just not the product to fill the demand. This is what already creates your "traffic" and thus the ability to ease off of the marketing aspect. But in todays industry this is no more.

Maybe that was too *low-level* for some.... allow me to rephrase.

You got a smoke shop on Main Street. Jim Bob has a smoke shop across the street. Jethro sends a million people to YOUR smoke shop who all want cigarettes. But you don't carry cigarettes. All you carry is lighters & ashtrays. Jim Bob has a warehouse full of every brand of cigarettes made. How much sales revenue do you think you are going to make from those million people versus Jim Bob?

Zero. But why? You had the traffic? Everything should've been gravy.

You have no product. Your million people are worthless without it. Meanwhile, Jim Bob is about to retire. And Jethro gets a nice slice of the pie since he knew how to send the people over there.

Let's take this a step further.

Jim Bob no longer has any cigarettes either. But next week, those million people all come back lookin' for more smokes.

Now neither of you are going to make a cent, because YOU HAVE NOTHING THEY WANT. And Jethro knows a million people who want something that he can't deliver. Now they're all pissed off at Jethro, and are soaking him with gasoline and looking for rope.

Got a rope store?

I have some sites that have content in it (free sites) and some sites that are just FPAs.

Of course you need the traffic first, but I was suprised that some of my free sites seem to convert as well or better than just having the same amount of traffic to a FPA. Of course - in some ways it is easier to get traffic to a free site than a FPA. Takes more time though...

Just my 2 cents.

You lucky duck, you! I think she's so sweet. One of my favorite porn stars.

Fro

definetly the chicken and the egg scenario...

and if you have an affiliate program... you not only want the traffic to convert once... but at least twice... so your content better keep the member occupied and happy for as long as possible... this may be why some of these amateur sites with live interraction are coming on so strong... their recurring membership base if phenominal... all because they have the goods (content) their member wants to see... and around we go again...b/c how did they get all of those members... ??? haha:

peace
greg
thumbsup

Personality converts.

I want Candy.

Fro

Traffic.

Traffic.

Traffic.

You can have ten pictures and someone will buy it if you put it in front of enough people.

Well, obviously both Content & Traffic require each other to survive successfully, but I wouldn't necessarily dub it a chicken & egg situation.

I can make an Auto-Bitch-Slappin' device, and eventually find people to buy it and make some money from my invention. It may take time and effort, but if I have it to sell, I WILL ultimately find a buyer.

Conversely, you can have all the people in the world with wallets out at the ready, but if you got nothin' to sell.... unless they're feelin' generous, you ain't gonna make anything.

Content is King. Regardless if it's porn images or an Auto-Bitch-Slappin' device. If you have the product, you will sell it sooner or later. But no matter how far we've *advanced*, or broken it down into precise mathmatical marketing equations, no product still equals no sales. Even with traffic.

Ahhhh... but you're saying you HAVE 10 pictures... that is Content. No content = No sales.

You guys use pictures?

It is *MUCH* easier get quality content than it is to get quality traffic.

perhaps.... but ease of aquisition is not the issue.

The issue is which is more 'important', traffic or content.. That in itself is a vague question. Lets say you replace the word 'important' with the word 'valuable', since the more important something is the more valuable it is, generally speaking. So, which is more 'valuable', traffic or content?

Traffic is more 'valuable', and hence more 'important', because it is harder and usually more expensive to obtain than content. We easily invest 10 times more, in terms of time, effort and money, in traffic than we do in content.

Are you saying i can have 10 pics of you?

cool!

"Expense" is irrelavant. Which would you rather be... the guy that invented velcro or the guy that does the marketing for it.

Personally, I'd rather be the guy with the goods.

I realize we all have different views on this, and for different reasons, which may or may not be biased... but I stick with Product over Traffic because of the reasons I've already stated.

Anyone can be a salesman. But not everyone has what people want. I can get traffic from an undereducated monkey with minimal training. But finding someone who can produce something of substance is a much more daunting task.

Taking pictures and videos of naked girls isn't really equivalent to inventing velcro. The guy that invented velcro only made money because he was able to patent his invention. His invention only made him money because he was able to limit the supply. You can't patent pornography and there is limitless supply. You can sell the same picture to 50 or 50,000 people. If you have size, content has very little value, proportionately speaking.

Traffic on the otherhand is limited. You can circle jerk it and popup exit consoles, to increase its volume but by doing so you dilute its quality and you will eventually hit a point of diminishing returns.

Do you know of any sites that have shut down because they couldn't get enough content? Do you know any sites that shut down because they couldn't get enough traffic?

Finally, if you don't have traffic but you have content. You're screwed, you can try shopping your content around but the opportunities are limited. If you have traffic but no content, you can find plenty of people willing to buy your traffic.

You're wrong. No other way to say it.

You're scenario is not equal. You give an example of a site with NO traffic not being able to make money because of the lack of traffic. I agree. But then you say a site with no content and lots of traffic can still make money by selling off that traffic.... uhhhhh...

No. You can't have it both ways bro. If I have a site with content and no traffic and I'm not making anything because of that.... okay fine. Can I not also get traffic from somewhere else? Just as you who has no content can sell your traffic to someone else who has the content?

If the answer is NO., then I submit that YOU cannot sell your traffic to another site, placing YOU in the same boat as ME not being able to buy traffic from someone else....

You can sell your traffic all you want... but if there is NO content to be had.... ANYWHERE.... that traffic will disintegrate into NOTHING.

Your argument does not hold.

But you're saying you would get sales no matter what. That's traffic, unless you're buying your own stuff. No traffic = no sales, as well.

A high traffic site with low content will make more money than a high content site with low traffic.

Sure. You can buy your traffic. :) I can sell my traffic.

I can sell my commodity(traffic) to you, which you *need* to make money. I don't need to buy your content, however, when I can sell you my traffic and still make money.

We both need traffic to make money, but one of us doesn't need content to make money.

Whichever commodity both of us need to make money is more important than whichever commodity only one of needs to make money.

No.... what I'm saying is if we take this to the absolut most elementary level.... I have a pair of shoes that I want to sell. I can pay you a percentage to find someone to buy them from me. That's ME relying on traffic to buy my content. Or.... I can go out and sell the shit myself... meaning... YOU, and your Traffic has just been eliminated from the equation, yet I still have found a way to make money from my content.

Reversed, You know people. You are able to send them anywhere you choose, to buy stuff. But there is nowhere to send them. That's having NO Content. You can't do what I just did, and go out and find someting to sell them, because there's NO Content. Your line ends there. No Content = No Purchase. Why? There is nothing to purchase.

No traffic does not = No Purchase, because I can CREATE (key word there) Traffic all on my own if I have the product. The possessor of the content can be self sufficient, where the controller of the traffic cannot.

Is it that difficult to comprehend?

It simply narrows down to this:

You can send 100 people to a place that has nothing. And make... nothing. 100% of nothing is still nothing. That's Traffic with no Content.

I can have gigs of Content and no Traffic, yet still drum up people MYSELF to sell to. Simply because I have something to sell. I'm not absolutely reliant upon outside sources of traffic generation. Whereas a Traffic Generator is generally reliant upon outside sources of Content. (unless, of course, they just so happen to also be a content provider)...

It's all fucking moot anyway.... neither of these situations will ever exist.

I'm not going to send them to a place that has nothing. ;) That would be no smarter than you going out to the middle of nowhere to sell your shoes on your own.

I don't have to have content to make money. I can send my traffic to someone who does have content and I get paid by selling them my traffic.

You can either buy traffic or create traffic, but you have to have traffic. I don't have to have content on my site. I don't have to have pics or shoes or M&M's or anything. There is someone else who does who will buy my traffic.

If I am the source of all the traffic in the world, and you are the source of all the content, then you neither of us more important.

But in the real world, content is king, traffic's the emperor.

Animal husbandry is an odd term.

True.

And thus concludes my 5 min smoke break. I'm going back to work. :)

Plugger, for me at least, CONTENT is what makes cash. With the FLOOD of material out there, Top quality content rises to the top [even if lightly promoted at first]. Case in point, lightspeed cash's sites.

Anyone who can afford it can buy content, produce content and sell content.

Anyone with traffic has the essence of making money. That traffic can be sent to paysites and earn income.

Traffic can be sold to PPC Search Engines.

Traffic can be traded.

Traffic is a true commodity. If you know how to work search engines, you can earn income any time. The same is not so for content, it always has an expense and needs to be sold at a markup.

Traffic can fund you to be able to buy content. It can fund you into opening a paysite.

The build it, they'll come wizards will probably not make money unless they learn how to get traffic or can afford to buy it.

But if we up and decide one fine day to not build it.... what are you going to do with your traffic?

Plugger. I really do not believe that the issue is making a choice between one of the other. Point blank you HAVE to have both. If you have no content but a ton of traffic it wont help you.

If you have a ton of content you're in the same boat. The key is to have a good mixture of both. Content and traffic.

I'd have to go with neither.

So someone had to turn a nice practical question into a meaningless theoretical battle of content-only vs traffic-only.

Of course you need them both.
To which extent?
Up to you

<font color="orange">Cha-ching</font> That's the sound of my two cents in the pot.

<font color="aqua">UnseenWorld:</font> "Besides, who would be on the Web if it were all traffic and no content?"

ANSWER = People seeking information and ability to learn as once it was, rather than just a majority of pervs :)

You need some of both.

I prefer Great content and Quality traffic of low numbers, as opposed to high crap traffic, pretty low quality content.

<font color="aqua">Amputate Your Head:</font> Just to be a shit stirer,(which I can be good at..hehe) If you had a shit load of smokers frequenting a store of just lighters and ash trays you would still get high sales, for this is related to what they seek... You won't get cigerette sales,(you don't have any) but you WILL GET SALES... Btw if they don't see the shop accross the street with the "cigerettes for sale" sign because a big bus is parked in front of it, they will probably wander off to wherever the ligher guy decides to recommend they go to find cigerettes :D

<font color="aqua">NetRodent:</font> Traffic is NOT more valuable than content.

You need decent content, BUT quality targetted traffic.

<font color="aqua">Amputate Your Head:</font> Velcro... I don't want the guy/chick that invented it, nor the guys/chicks that market it... I want the patent and thus the legal rights to all royalties :P"

Quality product on a site that updates can bring about bookmarkers and in the long term bring more money.

Crap traffic usually just stays that, no matter how much crap you get :)

<font color="aqua">FATPad:</font> "A high traffic site with low content will make more money than a high content site with low traffic."

INCORRECT... You need to find the balance between quality content and quality of traffic.

It can tilt in either direction for making money depending on what the best content you have,(or can obtain) is like and what the best quality of traffic you could get would be like.

Lots of people say tgp traffic is crap... I wonder why, they get plenty of fucking hits to their galleries,(which have minimal & often low quality content levels).

Now you see the traffic that visits a dvd/video store and already you are seeing some quality traffic even if in low levels, they are coming to your site for they believe you have something of quality they seek, if it's top quality and price they will buy :)

<font color="aqua">Content is more important!!</font>

Remember this is a debate on importance... It's not saying you can only have content and no traffic, or traffic and no content.. sheeeeeshhh.

Later, RIPP
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This scenario is incorrect!

For it to relate to the web it would need to be a Walmart warehouse with NO signage somewhere remote and nobody would know about it!

As such, traffic over content.
No traffic no sales!

sux you have that ED problem eh?

:rasta