Paid Search statistics...Keyword prices up 26%...
 

$4 billion spent last year by US and Canada advertisers on paid search marketing.

3.3 billion spent on keyword auctions and other so called paid placement efforts

Advertises plan to increase their search engine marketing budgets by 41% on average in 2005.

Keyword prices are up 26% in the past 12 months.

companies say they could pay as much as 33% more for keywords and remain profitable in their online transactions.


--Source: Fortune Small Business. June 2005

Them there are some big numbers!

i'd like to know what company would say they pay ANY amount more for anything. any employee I had that would EVER release info like that would be immediatly FIRED.

lol true SD
doesn't make sense

yep, you caught that one. its the war of keywords and most money to get it wins...

but they shoot themselves in the foot instead of gaining leverage with a statement like that.

Ouch, I know I couldn't go up 33% and stay profitable.
WG