ValueClick goes on a Shopping Spree
 

VALUECLICK GOES ON SHOPPING SPREE
Performance-based advertising service provider ValueClick has announced that it's scooping up both Web Marketing Holdings, Inc. (aka, WebClients?another performance-based service) and E-Babylon, an online seller of ink and toner cartridges. Web Marketing Holdings' 1,500+ affiliate web publishers and 30 million opt-in emails will give ValueClick's own lead-generation network a huge boost; the company will be acquired for approximately $141 million.

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$ 141 million for 1500 affiliates and 30 million opt-ins

:thumbsup

Nice deal. This should help them get a lot bigger

If only we could do the same in the adult side of marketing :)
WG

heh, i though the same :)

a lot of companies should have 1,5k affiliates + 30mm optins on here

They were supposed to pick up doubleclick for the 1 year + ....should have saved their pennies and bought them out

Ever since they made Search123 a pain in the ass to use I can't stand VC.

ValueClick is oldschool :thumbsup

valueclick is gangsta

I'm on their "opt-in" list, and I can't get out!!

:321GFY

Adult companies CAN do things like this. Adult companies CAN be worth $10-100 million easily. You just arent doing it right.

I agree 100%.
WG

You are telling me an adult sponsor with 1500 affiliates and 30mm optins is worth $141 million? Sure thing ...