The Art of the Tease
 

In the new issue of AVN Online, there is an article titled: The Secrets of Highly Effective Advertising

What interested me was this paragraph about "the tease"

Self-styled "Website conversion expert" Ron Lok (www.websiteconversionexpert.com) notes that "publishing and broadcasting professionals know that teasers tap into a deep, primal emotion that exists inside all of us. A teaser bypasses the brain and speaks directly to your curiosity. Whether you want to admit it or not, we?re all cats at heart when it comes to curiosity. Our whiskers start twitching and we have to start investigating whatever it is that has caught our interest. We want to know ? we have to know ? more. And where curiosity goes, sales are soon to follow."

So I wondered. How do you incorporate, "the tease" into your marketing?


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Cyn

I really do think this is a great question... <BUMP!>

Yep, its all about the tease.

That article says nothing....

personally i prefer the "throw enough shit at the wall and some of it will stick" technique.

Good article