Business Discussion... The Importance of Join Pages
 

Hi Everyone. Hope you all had a Happy Easter. I've been thinking all weekend long about Join Pages. So here's my question
How Much Difference does the design of a Join Page Make?

I've done alot of research and you'd be surprised by what is out there. Alot of the bigger sites that are getting huge sales look like they've spent little time on their join page. I've also noticed alot of sites using ccbill don't even bother to take advantage of their custom join form, they are using the standard join form. So how much of a difference does the design of the join page make? 5%? 10%? 15%? Have any of you tested this out?

From my research I would say most paysites spend very little time fine tuning their join page and alot of time fine tuning the tour. Is this a smart move? I've seen our numbers and personally I think Join Pages can make a HUGE difference in closing the deal. Easily a 10 to 15% difference in sales. Anybody else see this?

And lastly what are some of the best Join pages you've seen?

Hopefully this will turn in to a good little discussion. :thumbsup

Hope you were having Happy Easter too, Shap :)

I don't have a pay site atm but this thread definitely deserves a bump.

I've noticed most join pages lack information. It's the last chance to get someone to sign up and many times what I see is an image and the join buttons.

I can't think of one off the top of my head; but, it's almost like an ebay auction. The more info you give on the join, the better....info such as the women they're getting..all that stuff inside...that, within a few minutes and a teeny bit of inconvenience..they will have all THIS...and name it or image it or something...

Very interesting thread. I'm particularly interested in the pre-collection forms, like the ones that ask for name, email, state, country before hitting the CC page. I'm rather curious if spreading the information over 2 pages is better or worse.

WG

bad join page: https://bill.ccbill.com/jpost/signup.cgi?...
nice join page: http://ravenriley.com/join.php

cyberage has an awesome join page
http://signup.avsofchoice.com/apply?...135&moreinfo=1

looks like you can trust the company and the information is all clearly there :thumbsup

thats a nice one

join pages should be as simple as possible, but its also a good idea to remind them of what they are getting when they join, dazzle them with text because its not what you say but how you say it - just dont over do it. Make em feel GOOD about pulling out that card, re-emphasize the goodies.

most definatly! just a simple list of membership benefits is always good. in case they're wondering what all is included or even to remind them of what all the membership hold. turn that join page hit into a sale :winkwink:

just by promoting different sites with the exact same traffic and creative, send them both to the join page, the difference in sales is easily noticable :)

edit: or it could just be the shaving, hehehe

shap was talking about the CCBILL join page - that site has one of CCBILL's designs.

here's a custom CCBILL join page - click on credit card - Ashley's right there beside them as they put in their credit card information

http://tour4.ashleybrookes.com/join.html

i wonder about this too

I think join pages are the most under designed pages =) (other than welcome pages)..

You'd just have to assume that the page that will ultimately get a surfer to input his CC information has to be worthy of a lot of time and consideration.

If they got that far, then they might actually be interested in joining and its time to close the sale. I think the most important thing for me is creating a sense of trust and saftey on the join page so that surfers feel like there's a legitimate business behind the site and they're not giving their sensitive information to just anyone.

her's is nice too. but RavenRiley.com (who also uses ccbill) has a nice one as well i thought, better than pussycash's (the "bad join page" link i posted)

Exactly. Thanks for doing my brain work for me. :)

Yea join pages really are over looked and can hurt your sales if it sucks. Best thing to do is have page 1 collect name, email, usernam,password and then the 2nd page collect address, phone, card info. Adding a small video that plays as soon as the page loads with your hottest model can really boost join page conversions. Just something like having her naked on a bed rubbing her pussy and saying something like "thanks for joining my website, i hope to see you inside real soon" will do

G'ddamnit! That join page made me wanna join! Good stuff. Hell, I bet you can send traffic straight to that page and do better than sending to a lot of other program's tours.

anyone have a favorite sponsor with nice join pages? its actaully something ive been playing around with, been seeing alot of hits to join pages but really bad sales from the join pages with a few of my current sponsors.

In Vegas, I spoke to a guy who was at his first convention. He works in mainstream and optimizes join pages. He said an increase of 15% was possible if done right.

Too bad I didnt get his name.

Do you mean the join page hosted by the processor or the pre join page hosted on the sites domain?

Join page = page hosted by paysite that has join options
Join form = page hosted by processor where cc info is entered.

Nice to see this discussion picking up.

Shap I would join your sites in a minute you dirty dog :)

Love
DH

That's good, though a little long. Nice to see an FAQ right on the Join page which very few sites do. I also like to see them displaying your IP and the little "we prosecute fraud" blurb, even as a "surfer".

I don't like a lot of promo content on a join page, ravenriley is a good one! Just a lil non-nude side pic of her.

Cyberage's is long, the join is at the bottom. Good with the text terms outlines but too long and too many images (too complex).

I think TCG's idea of not puting the prices on the join pages sucks... it benifits them and not us and I don't like it one bit.

The purpose of doing that is for the paysite to collect the email address (and whatever other info they want) before sending the surfer off to the processor.
(That way if the surfer gets declined or changes their mind on the next page they still have the email address....that's worth something)

I like bullet points on join pages to help close the sale.

http://www.realbigracks.com/pt=house/join.php

bookmarked this thread :)

Most sites do have prices, only some dont. Also TCG has different pricing on some sites, lower trial/higher rebill - higher trial/lower rebill. It should be a benefit for them, since we get paid per sale and not on revshare.

we have spent a considerable amount of time developing and tweaking our join pages. And I must say, our joins rock. (I've been through a few hundred thousand of them so I know what rocks when I see it)

well said :thumbsup

another reason why people should be handing out business cards to everyone they meet at conventions.

Good find.
You make a good point.

Do you honestly thing that TCG would not test the conversions between showing prices and not showing.

I agree.

Well it doesn't matter...they collect the info on the first page which is worth money to them.
The surfer sees the price on the next page and if they think its too high and leave....they've still collected the info.

thats awesome man. thanks for showing us your joing pages and telling us what makes a join page rock. your contribution to this thread was outstanding.

if you'd care to donate $20k to the dev team, I'll be more than happy to guide you through every inch of what we've come up with.

the collection pages offer you more opportunities if done correctly

The "info" is not worth anywhere near the trial is. They want to get paying members no "info". If TCG sites converted better from join page to join "form" traffic showing pricing they would indeed show pricing.

Sure....but again.....if the price is 4.95 trial rebilling at 39.95 and the surfer thinks that's too expensive then they'll leave without entering info.

They're either going to get the trial signup or not....this way they collect the info from more people which is more $$ to them.

*Edit*
Also forgot to add.....a 4.95 trial is worth -30.00 to them the first day....since they're paying you $35 a sale.
The member info is worth a couple of bucks and they didn't have to pay you anything for it.

Just some food for thought.

I know where you are coming from and it was alot more relevant a few years ago. Im willing to guess the "info" is not worth more than 30cents now days. Even with a 30% confirm rate (which would be high on a pre checked "Do you want to recieve free pics in your email" confirm mail on a double optin)
You can will only get $1 per a confirm so you are lookin at about 30 cents an "info" :)

I'm not even talking about the "do you want free pics in your email" boxes.
I'm talking about the "enter username, enter password, enter email, click here to join" forms.

If you think nobody mails to those email addresses you're smoking some good shit.

Anyone can be a consultant, or an "optimizer" or what ever, what you have to ask them is what makes him/her such and what can he do to make it better.
you can get an increase of 15% just by using targeted traffic with your current join page.

the info is gold if the person did not join.
Also I do nto put trial subscriptions on my join page, I would prefer they join for the full price first.

here is my current join page, works for me
http://www.landofvenus.com/join-venus.html

Im sure it's been said a hundred times already in these responses, but it's good to brag about what's inside and show exactly what they get when they join. The more shit it looks like you have inside, the better.

My join pages have an include that displays all the sites in our network, and some blurbs about how we add new content all the time and new sites all the time.

If you offer an all access deal, that has to help.

Otherwise, keep it clean and simple. One thing im curious about is collecting their signup info on multiple pages. Username/Password initially, then hitting them up with the rest of the fields on the next page....

man that sig really hurts my eyes ganj ;[

there is an option to to make a shorter join for them, that link was for moreinfo=1 :thumbsup

The basics are ABC, Always Be Closing.

But when selling there is a time to shut your mouth and stay quiet. Otherwise you will put off the buyer.

But then how many click on the join page as the next in the tour, not thinking it's a join page?

IMO Just a gentle reminder of what the site holds is best, X number of sets, Y number of videos and Z of what ever else, is best. We show my magazine front covers and a few testimonials which I think shoud go.

:thumbsup