how do you caculate the worth of a domain
 

Say you got a 1 word domain, what are the tests you would put it thru to try to caculate how many hits /day it gets as closely as you can.

Thanks

AC

bump :smokin

Good question.
:pimp

The amount of hits a domain gets isnt worth knowing.

The only way to calculate how much a domain is worth is to actually make money from it :2 cents:

Then, take that figure over a yearly period, divide it by 1/2 - 2/3 and you have a 'rough' estimation of the domains worth.

Ultimately though, a domain is only worth what someone is willing to pay for it.

Regards,

Lee

elaborate

I can buy a new domain in the next five minutes and within 10 minutes i can push close to 1 million hits to it.

After selling it, i redirect the traffic to where it was going previously.

Regards,

Lee

I disagree, if I know a domain gets 500 hits per day, and around 30% of those click thru and I know what I get paid pe click because its a highquality domain *1worder then It is in fact VERY possible to caculate the value of the domain.

My question to everyone out there is how would you go about determining a ruff estimate of how many hits johndoe.com gets a day. My best geuss on how to do this is to use overture keyword selector, figure out how many searches it gets per month for that specific keyword. Then try to determine how many people type it in vs how many people search for it. When/if you can figure that out the average click thru rate (for my sites anyway is around 20-40%) so its very easy to detemine worth :). I just need more ways of determining how many clicks the domain would potentially get.

I know a domain is worth what someone would pay for it, as is anything. But im not lookin to sell, rather to buy.


AC

makes sense

you can look at your stats to see how many hits its getting.
thats the only way to see how many hits a doman name gets.

Agian Im talking about ONE word domains, not blow-johns-mama.com as it would be pretty obvious that the traffic was NOT indeed typein, and that is the type of traffic I am interested in.

AC

the way I calculate it, is by comparisson

how does the domain compare to one I have sold in the past?

so how much more, or less, should I price it at?

usually I find my prices to be fair, as I have been able to sold 25-40% of all the domains I have owned :thumbsup

men.com - thats a one word domain.

How much traffic is being redirected to that domain do you estimate?

Would you pay more than 1 million for it in its current state or even in an undeveloped state?

Regards,

Lee

you could, but you still have to prove the traffic by way of stats, and looking at the stats, you can tell where the traffic is comming from, if its all comming from a couple of places then , depending on the the source, it is worthless or value.

so if you buy a domain name, push traffic to it from say, sexhound.com , and the stats show a mil uniques from that domain, then the buyer knows it BS.

Just throw the domain up on a sedo landing page and push all the traffic to it.

Youll never be able to prove where the traffic came from but, youll have great sedo stats ;)

Regards,

Lee

Well it got 296611 searches last month on overture, assume it gets the same ammount of typeins just to make the math easy should get around a 30% click thru rate, at around 30cents a click. That is 26694.99 per month that the domain would make, over 50months thats $1,334,749 over 50 months, so yes it would be worth a million :) and agian this is type in traffic alone...

AC

Domain = 3.75((1.0*-2.0) - (1.0*1.0))
- .10((33.0*-2.0) - (0.0*1.0))
+ .25((33.0*1.0) - (0.0*1.0))

yes you can prove where it came from, look at the referring URL ..then go to those URL's and see how its listed.

If anything look flakey, like you do not see links to the domain on the referring URL you know its bogus.

You are wrong in my eyes, agian my point is Im only talking about 1 word domains, it will be pretty obvious if blow-johns-mamas-ass-off.com is gettin a million hits. As apposed to a real one word domain, besides most people that deal with one word domains either a)dont know what they got, or b)arent looking to boost traffic for the sale, as the traffic is most likely already there.

AC

Nobody in their right mind would pay that and not be anywhere close to getting a return within a year.

At the least the domain, based on the figures you posted (for simplification purposes) would be worth 6 months income, $160,170 at the most 12 months, $320,340.

Thats assuming the figures we're working on are correct.

Regards,

Lee

AH now thats what im lookin for lol, ya know funny thing is i did a similar equation a while ago for paysite numbers lol, ill have to post it one day.

Anyway, does anyone have anything that they can prove is a valid method to determining hits/day on a domain?

AC

Site Stats for men.com:
Traffic Rank for men.com: 73,667 (62,965)

Speed: Very Slow (82% of sites are faster), Avg Load Time: 3.6 Seconds (what's this?)

Other sites that link to this site: 18

Popups: Many (29% of sessions have popups)

Online Since: 1-Apr-2004

3.75 * ((1.0 * -2.0) - (1.0 * 1.0))) - (.10 * ((33.0 * -2.0) - (0.0 * 1.0))) + (.25 * ((33.0 * 1.0) - (0.0 * 1.0))) = 3.6


man im going to be spending some cash tonite ;)

Here's a list of gfy'ers who aren't too good at appraising their own domains worth.
www.shitty.name

well krl did pay that no?

And why would it only be worth 6months, if its type ins its type ins, and they arent goin anywhere. Thats why most people that buy domains will tell you its worth it if you are getting your return back within 5years, agian these are ONE WORD domains im talking about, only .coms

AC

Well shit im sitting on a gold mine then :1orglaugh

Traffic Rank for gaywidewebmasters.com: 27,045

Speed: Average 2.1 seconds

Other sites that link to this site: 106

Online Since: 07-Jul-1999

Open to offers above $1 million ;)

Regards,

Lee

All domains I own are worth $5 Million, all domains you own are worth $0.02

Yeah thats what most people think

lol if it was gay.com maybe :)

AC

http://www.alexa.com go see for yourself and discover why your theory is seriously flawed ;)

Regards,

Lee

i never said i use alexa.com and agian i dont have a theory, if i did I wouldnt be asking for peoples opinions on the topic :)

AC

You missed my point entirely.

Above someone posted the approximate stats for men.com, a domain that could be worth, by your figures posted earlier, over 1 million bucks.

I also posted a non-type in domains stats that we own as a company, with traffic figures 'significantly' higher than those of men.com yet, your reply seems to lead me to beleive you dont value that domain at 1 million bucks, even though, it gets more traffic.

As i stated in my original post to this thread, traffic figures mean squatt, dont waste your time on them, build revenue, thats all that counts.

Regards,

Lee

its you who are missing my point, men.com gets TYPE INS :) your domain does not, that is why the traffic there is worth far more to me. Sorry I want clear on this earlier.

AC

Thats not what our server logs tell us ;)

But yeah i see your point but still, typeins are useless if you dont monetize them properly ;)

Regards,

Lee

haha no doubt bro no doubt

AC

I think one word domens are not cost money that men asking for them, except sex.com and adult.com :)

bump! :pimp

:1orglaugh :1orglaugh :1orglaugh

A domain is worth whatever you can sell it for. Nothing more, nothing less.

alexa stats dont mean shit

There are some truly horrible responses in this thread. :helpme

KRL is right on when he says: "A domain is worth whatever you can sell it for. Nothing more, nothing less."

...but there are methodologies and guidelines people use to help them approximate what buyers will pay. For smaller generic names, those that get a handful of typeins a day - PPC players would be happy to pay anywhere from 2-10 years revenue (in most cases 3-5 years) from the typeins. As competition for these names increases, the premium continues to go up and up.

Super premium names like Men.com transcend the limitations of basic valuation models that use Overture scores, google results, etc.

:thumbsup