Bloggers: ?Email Marketing is Dead?
 

MINNEAPOLIS, Minn. ? Email may no longer be an effective marketing tool due to rapidly decreasing open rates, spam-blocking software and legal issues, according to blogging advocates at the 2005 Blog Business Summit in Seattle, Wash.
?Email marketing is dead,? said Chris Pirillo, keynote speaker at the event. ?Conversion rates are decreasing, blacklists continue to grow and we have to pay for white-listing services.?

While Pirillo and others in the blogging community undoubtedly have an agenda -- to push adoption of blogs as marketing tools -- there are plenty of statistics to back up their claims.

According to the Q3 2004 Email Trend Report from online marketing services firm DoubleClick, 65.7 percent of business emails never get opened. And online-marketing resource site ClickZ.com reports that AOL blocks more than 75 percent of emails from ever reaching its members.

Scott Frangos, managing partner at web-development company WebFadds.com, said marketers would be better served to explore emerging RSS technology.

RSS, which stands for Really Simple Syndication, enables webmasters to insert news and press releases from other websites onto theirs. Typically, RSS provides abridged versions of web content from another site along with a link to the full version on the original site.

?Unfortunately, most marketers still don?t understand RSS or how to use RSS news feeds to substantially improve their bottom line,? said Rok Hranstnik, author of the book, ?Unleash the Marketing & Publishing Power of RSS." ?Businesses can actually start publishing and marketing with RSS today with minimal, if any, costs or investment whatsoever.?

According to Hranstnik, RSS feeds have several advantages over email because they are delivered to people who have been pre-qualified as showing an interest in the subject matter and can help improve search engine rankings through content syndication and linking.

?You may think at first that this method of e-marketing is not as front-line as flat-out advertisement,? Frangos said. ?But that doesn?t mean it?s less effective. Ask any business person who uses public relations techniques to build their business ? it works.?
http://xbiz.com/news_piece.php?id=7631

.. hustler.com , barelylegal.com , bustybeauties.com
3 name brands that sell themselves .. got it, now am I still drunk and seeing triple or is your sig tooo big, lol

Yeah, RSS marketing has potential....

Email margeting dead.. Thats the biggest ignorant spew yet! What the fuck!? I wouldnt take any advise from anyone that dumb.

:1orglaugh :1orglaugh :1orglaugh

they obviously have an agenda to promote. Both Blog Advertising & Email Advertising are still very lucrative and will continue to be for quite some time... and I'm banking on both. IMHO, it all depends on the content you're offering people. What are some bloggers going to say next: "Search Engine Advertising is Dead"... or "TV Advertising is DEAD" LOL.

Even though I'm building a huge blog network, it still shocks me when I read press like that from the blogosphere... lots of egomaniacal bloggers running around... and I've already dealt with some of them.

We all need to realize that blogging is HUGE, but it is not the greatest invention since electricity. :)

nuff said.

what's your definition of Email Marketing? Any Email Marketing (including SPAM) or just legit forms?

loving that sig :1orglaugh

hmmm, good way of mixing up the ideas of spammers out there :upsidedow

yeah , some of those bloggers think they own and rule the free world

bloggers are funny

fuck email marketting, COCK-BLOCKING is where it's at! :-/

:1orglaugh true. but make no mistake... some bloggers own the blogosphere, those bloggers are juggernauts... forces to be reckoned with. Some bloggers even have established tv/print/media journalists reading their blogs everyday.

Many news networks have embraced blogging because they don't want to fight the "blogosphere". I even had one blogger tell me that they are going to be bigger than "Bill O'Reilly, blah blah blah"...

funny thing is, many in the adult world (gfyers, etc) are just starting to grasp the blog concept...

blog today, gone tomorrow.
the internet changes every few seconds.
blogs will come and go.
next!

While I hate most of the "mail marketing" (not even talking about spam), this article is obviously very biased...

yes, email marketing is dead, everyone close up shop and start doing blogs, thanks

I think blogs are here to stay just like galleries, tgps and freesites, blogs are just another great tool for the smart webmaster to add to his network. :2 cents:

?Unfortunately, most marketers still don?t understand RSS or how to use RSS news feeds to substantially improve their bottom line,?

Those are actually good news.

why is that? because you don't know how to use it to make money for yourself?