Do you really need to increase payouts and run big $100 per signup campaigns???
 

This is a big question for every sponsor out there.

We haven?t done any campaign this month so far (don?t worry we have plans for the near future no matter what will be your answer :winkwink: ) but I see an increase, in the number of signups and the number of new webmasters that are joining PussyCash and sending traffic to our top Branding sites, such as imlive, bangmatch and sexier. :thumbsup

So do you really think it is necessary, to run these amazing $100 per signup or any other campaign, in order to get webmasters to send you more traffic or to join your program? Or is it enough to just make sure you have a great site that will convert well, and to get your webmasters the best marketing tools out there?
:helpme

I subscribe to this theory:
"Or is it enough to just make sure you have a great site that will convert well, and to get your webmasters the best marketing tools out there?"

I think the promotions/campaigns are a double-edged sword.

On one hand, you attract new webmasters to promote you. However, they might be the type who just jump from promotion to promotion, so won't be loyal to you anyways.

On the other, you get people who are suspicious of such promotions and expect shaving, etc...so these people might not join.

Example: We offered 100% Revshare in the summer, and many people "didn't believe" it. They thought we would make no money so we have to be cheating. (In reality, you know there are many ways to make money; also our offer was 100% revshare on the signup, then normal % on the rebills).

Also, I would say monthly promotions work better than single-day ones. Otherwise you only boost your traffic that one day by the people who send to the higest bidder ...

I don't have these promos to get more traffic.

I have them to thank the webmasters promoting our sites!

:pimp :pimp :pimp

Thanks for a great answer :thumbsup
We make sure to improve the convert rate on a daily base, and to add any marketing tool requested by our webmasters, so I really hope this will help us to keep on getting more and more traffic, and getting our webmasters more and more cash to their bank accounts.

Well, I'm not sure about this, lets say that you are runing a $100 per signup campaign, as you said you can get webmasters that are jumping from promotion to promotion, but if they see that you are converting well and you have all the promotion tools that they need, they might think about sending you traffic (at least some of the traffic that they have if not all of it) even when the campaign is over.

Now if you have a brand name and no one has anything bad to say about you, then you might get the suspicious webmasters as well. :2 cents:

Well in order to thank our webmasters for promoting our sites, we run parties during the shows, we send awards each month, we give free imlive credit and give PPoints that they can change into cash.

We can also say that we run these $100 per signup campaigns to thank the webmasters that are promoting us, but you can thank the webmasters with a $70 per signup campaign as well. I think that the extra $$$$ that you put in a $100 per signup campaign is also for the new business that you are looking for.

Every sponsor knows that in order to get a new webmaster that will send you signups, you have to pay, and some times you have to pay a lot. So by runing this kind of campaigns, you expect to get some new business to cover the cost of it. :2 cents:

On the other hand if the results they get are appealing and they enjoy the whole sponsor as a whole, then the money used in such promotions is well used! :thumbsup

That's true....anyhow it all comes down to math :)

If you make the per-signup value or more from various other revenue sources (rebills, upsells, cross-sells, etc...) then you definately have nothing to lose. If you don't, then you have to decide what your budget to acquire new webmasters is and work from there ...

Yep I guess this is the main point.
you need the checkout the cost of acquire new webmasters and to make sure not to over pay it.

I stay far away from 100 per join bullshit, for obvious reasons. If you dont know them, oh well. Others fall for it hook line and sinker, over and over again

What do you mean?
Why do you stay away from it?
Are you talking from a sponsor point of view or an affiliate point of view?

affiliate point of view

It is good to attract new webmasters, and i am sure some out of the new ones will be loyal and send good traffic. All you have to worry about is making sure your sites are good and convert before you run the promo, so your retention rate of good affiliates will be higher. Just like attracting and retening a surfer, some will leave, some will be around for months if not years. 2cents.


-Greg

Then I don't get it!
What do you have to loss from sending traffic to a $100 per signup campaign?

All of my various traffic sources are spoken for, so diverting traffic to some ridiculously high payout gimmick is nonsense for me anyway, these gimmicks NEVER convert anywhere near my daily routine sponsors. Im not that hard up for 1:900 shit ratios.

Well this is one way to look at it.

But lets say that you are converting 1:250 on average, and get paid $30 per signup. In that case you have an option to checkout a new program that even if you will convert 1:800 you will make you more money then promoting the programs that you already promote. And if this new program will convert 1:200 then you could make 5 times more then you will do on average, and will have the ability to add a new great sponsor to your list of sponsors :2 cents:

looks great on paper, may work for some affiliates, just doesn't hold water with my traffic scheme
:2 cents:

promos are great! More cash to the affiliate is always king

Well, next time that we are running the $100 per signup campaign, ICQ me, and I'll be willing to pre-pay you more then you are doing on average, for that $100 per signup period, and I think that I'll be saving money that way.

If you will be interested, just ICQ me, and if not then I hope you will have all the good luck with your current sponsor. But keep in mind my :2 cents: don't send your traffic just to one program, and I can say the same to my affiliates as well. :2 cents:

Yep that's for sure :winkwink: But is it a must?
I'm talking about the real big ones, not the extra 10% per signup.