468x60, 468x80
 

Now, where the hell did the 468 come from?

Seems somewhat arbitrary to me.

Good question.

I think it has something to do with the old days when people were still on 640x480 resolution on a 14" or smaller. :glugglug

That's possible :thumbsup

blame yahoo!!!!!!

fair enough. but then... why not 470x60? 460x60? A rounded number to the next factor of 10.

:helpme

Yup, thats it.

One of the first banner advertising started out with a 400 x 40 banner. Way back when, in the days there where only a few million web sites, Yahoo and Link Exchange (the original banner rotation program) were the only major players in the banner game. Later, the 468 x 60 banner was adopted over the 400 x 40. Why? Because that's the size Yahoo and later
LinkExchange wanted. The 468 x 60 remains the essential, standard banner size. Then, they made the banner-button at 88 x 31. small, usually animated button. Currently, the 100 x 100 and 125 x 125 banners are catching on.

interesting!

I like the 120 x 60 banner buttons myself...

text links is where its at

wow never knew... im all for 468x60 theyre big enough to show the girl and some nice text, 120x60 is cool for cashprograms, texts imho

personally I prefer text links over anything else, but 468x80 banners seem to have a good proportion

468 banners is cool..
But text links are also very good!

Yeah I've wonderede that too!
Might as well have made it 465.8x60

Interesting how half of gfy cant understand how those numbers in the gfy rules reflect on their sig.

Damn you must be old to remember those days. Wait. I remember them. So you are not so old after all.