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Like Mission Impossible: Disposable Movies Hit The Market ( pic )

http://wwwimage.cbsnews.com/images/2...age655480x.jpg

Not a bad idea ....

Quote:

ucers hope its "trimultaneous" roll out this month, which starts this weekend with a theater release in just five major cities, will prove the public is willing to "rent" movies that must be tossed in the trash after just a viewing or two.

Disposable DVDs look and play like normal DVDs, except that their playable surface is dark red.

Each disc contains a chemical time-bomb that begins ticking once it's exposed to air. Typically, after 48 hours, the disc turns darker, becoming so opaque that a DVD player's laser can no longer can read it. (Discs can live as little as one hour or as long as 60 hours.)

The format has been around for a few years but hasn't generated much interest from movie studios, video rental companies - or customers - despite experiments to deliver movies direct to consumers and eliminate late fees.

Enter "Noel," an emotional Christmas story starring Susan Sarandon, Penelope Cruz and Robin Williams. The independent film was shown at this year's Toronto Film Festival but didn't attract interest from mainstream distribution companies.

So the Atlanta-based Convex Group bought distribution rights and is releasing the film on a few dozen screens. Then, starting mid-month, the movie will be available in the disposable EZ-D format for $4.99 on Amazon.com. On cable, it will air once, on TNT, during Thanksgiving weekend.

http://www.cbsnews.com/stories/2004/...in655479.shtml

It's never going to take off and people will still just copy the disks before the time runs out...

I hate returning rentals think that would rock.

From one hour???

that sucks. If you live somewhere that the humidity is wrong, then the damn thing may stop playing in the middle of the movie.

that is a waste.

Quote:

Originally posted by xclusive
people will still just copy the disks before the time runs out...

Didn't they try this before? I forgot the name, but they'd last like 1 week after purchase or something.

Quote:

Originally posted by NinjaSteve
Didn't they try this before? I forgot the name, but they'd last like 1 week after purchase or something.

DIVX -Best Buy. It didn't fly.

LOL I know I'll Do.

On all session on my studies I'll record things to learn on these cds and destroy materials to prevent cheating ^^

Quote:

Originally posted by titmowse
DIVX -Best Buy. It didn't fly.

It was actually Circuit City I think... :glugglug

Quote:

Originally posted by woj
It was actually Circuit City I think... :glugglug

I stand corrected. Well, actually, I'm sitting :thumbsup

Quote:

Originally posted by xclusive
It's never going to take off and people will still just copy the disks before the time runs out...

yep

cool, but I dont do rentals

i haven't rented a movie in years

they should just focus on expanding movie selection on PPV instead, have like an entire movie store accessable thru PPV.

always a great idea creating landfill isn't it?

Quote:

Originally posted by Wiggles
they should just focus on expanding movie selection on PPV instead, have like an entire movie store accessable thru PPV.

with digital cable getting into more homes I can see everything goin glike that eventually.

They sell these in Phoenix in gas stations - and they sell like hotcakes.

the reason they do not implement them is because
places like BlockBuster make millions of dollars from Late Fees!

Noone thought about the trash it producese againt normal rentals. This it sick really.

Quote:

Originally posted by sweandy
Noone thought about the trash it producese againt normal rentals. This it sick really.

The products kinda useless with PPV movies...

Now if they applied this concept to PC Games thats another thing.

Quote:

Originally posted by xclusive
It's never going to take off and people will still just copy the disks before the time runs out...

:warning

Nice idea if the discs are bio degradable, otherwise you will just have piles of discs all over.