SplitInfinity Case Study - Adult Based Biz partners with Mainstream Makers of PHP
 

SplitInfinity Case Study
Adult Service Provider Partners with mainstream makers of PHP (Zend)

Background
SplitInfinity is a provider of internet services to Web site owners world wide. The company offers value-added services above and beyond that of a typical ISP/CLEC/ASP, by empowering its customers with a virtual technical staff ready to assist them. Corporations can outsource their internet/intranet services to SplitInfinity and avoid the costly overhead of developing and staffing internal solutions.

To continue to offer services above and beyond the norm, SplitInfinity partnered with Zend Technologies, the PHP company, to provide a cost-effective way for customers to boost PHP application performance.

SplitInfinity and Zend Exceed Expectations
SplitInfinityÕs customers are the creators of dynamic, interactive Web sites. Their programmers are charged with finding ways to engage and entertain the average Web surfer. The vast majority of SplitInfinityÕs customers are e-commerce and affiliate marketing sites which are among the highest drivers of traffic on the web., Creating a content-rich, dynamic site that can smoothly enable online payment processing is key to providing an enjoyable experience for the customer.

SplitInfinity decided to partner with Zend because many of its customerÕs sites utilize click processing systems to track Web surfersÕ visits. For example, if one site refers a customer to another site, the sites both want to track that surferÕs action to get credit for the referral. Most click processing systems are programmed in PHP because PHP allows this kind of tracking. Furthermore PHP is currently the most popular Web scripting language for creating dynamic Web sites. Programmers like it because the price is right, itÕs open source and easy to learn and use. ÒAbout three to four years ago we saw a large number of our customers switching from Perl to PHP,Ó states Chris Jester, CEO of SplitInfinity. ÒOur customers were asking for PHP, so we thought who better to partner with than the creators of PHP ¾Zend.Ó

With the partnership, SplitInfinity customers have the option of signing up for ÒTurbo PHP Servers Powered by ZendÓ simply by asking for it. SplitInfinity has made it very easy to do so, by having what they call a PHP Turn Key Option. By clicking on the Turn Key, customers are automatically set up for all PHP services.
ÒZend has an inner knowledge of PHP and the PHP community,Ó according to Jester. ÒNo other company producing PHP products has the creators of PHP on board, as well as so many key figures in the PHP development community.Ó Zend and its founders are the creators and ongoing innovators of PHP, which is used by more than 16 million Web sites and has quickly become the most popular language for building dynamic Web applications.

Infinite Possibilities for a Lasting Partnership
The ability to offer the latest for business-critical PHP applications as part of its existing service package is a great addition to SplitInfinityÕs outstanding solutions. SplitInfinity saw an increase in customers when they initially started offering PHP several years ago, and now by partnering with Zend, they hope to see an even bigger increase. ÒSplitInfinity is excited about partnering with Zend. This gives us an edge against competitors who are not offering additional PHP services.Ó States Jester. ÒAs more business-critical applications are written in PHP coupled with our partnership with Zend , we expect our customer base to grow.Ó

Anyone who uses PHP and needs a performance boost, please contact me!

:-)

Was nice to see Zend in Vegas. :-) Cheers guys!