Level the playing field
 

By using the same metrics for everything, Dollars.com? puts advertisers on a level playing field. Their pitches mean nothing -- only their performance matters because you'll know the revenue per 1000 impressions of every ad, tour, site and advertiser in the Dollars.com? exchange. The system isn't fooled because it handles all aspects of the transaction. Every tour and site in the system shows you first page, 24-hour uniques, so you don't have to worry about conversion ratios being shaved to look better. Furthermore, you'll stop judging traffic by conversion ratios altogether when you understand the logic behind the RPM? theory.

Have you ever wondered whether you are better off sending traffic to a free trial site for a 25 dollar payout, or a paid trial site for a 40 dollar payout? Dollars.com? answers that question. Using a universal metric system and RPM?, you'll see how much money you make per 1000 impressions of an advertisement, regardless of the advertisers' payouts. An advertiser has to have banners that get clicked on, sites that convert and payouts large enough for their products to show on the top of your "sort by RPM?" list. This is a true level playing field and you won't want to send traffic to anyone outside Dollars.com? once you discover the advantages of promoting advertisers through the exchange.

Looks good Rick...... when is the next demo?

Today at 5 o'clock Eastern.