Amazon vs. Google. Launches Search Engine
 

Amazon unveils Internet search engine


http://www.A9.com, an independent unit of the Internet retailer, launched a new version of its Web site late Tuesday night. The service greatly expands on early features of A9, which launched in test form in April, by turning it into a centralized service to power personalized Web search. To this end, A9 lets people navigate, annotate and store Web pages they've visited, and like TiVo, will recommend sites based on users' past preferences.

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"Under the hood, A9 is powered by technology from Google and Amazon's subsidiary Alexa, and it draws on reference information from GuruNet and the Internet Movie Database, among other sources. It also displays Google-sponsored ad listings. Amazon's relationship with Google mirrors one Google forged with Yahoo during the late 1990s--a relationship of "coopetition," some industry watchers say. Amazon and Google are cooperating within a technology partnership, but they are also competing for Web surfers' allegiance.
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