Marketing affiliate programs (mainstream)
 

so i'm nearly done with my affiliate area and since I've never done this before I was wondering if I could get some hints / suggestions ;)

I'm starting a mainstream fitness/health affiliate program which for the moment only has one site (there'll be two others in the near future).. now aside from doing PPC/adwords n' such, what are other effective ways of targeting this group of webmasters.

i'm sure other methods would be SEO (duh), buying adspace on mainstream webmaster boards... etc...

i'm not going through any of the major affiliate networks like CJ or linkshare.

tips?

thx.

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