[2257] Attn: Content producers & distributors
 

If you shoot exclusive content for websites, are a distributor of content, or a content producer, I am ready now to push 2257lookup.com service to help your customers with their 2257 compliance.

Here is how the 2257lookup service works:

As a content provider, you would sign our agreement form to participate in the service that protects your content. In the contract, it says that in the event that my company is sold, the content does not go to the new company. This was an important issue with content producers who are participating in this service because of me, and don't want their entire library to go to some new company that they don't know. This is about building relationships and so our agreement does not allow for any transferring or selling of your images/data to any company.

Once you have signed the agreement, we work on how to get your entire image library to me. I have been sending out external USB HD to clients, as well as receiving CD/DVD and FTP access.

Every image that you have licensed or provided to a website, would be sent to me for indexing. Each image is processed and stored into a master database of known images.


Websites will contract with 2257lookup to scan their websites and hard drives for images. Each image from a website will be run through our ImageDiff Engine (tm) program that can match images of different sizes/resolutions.

The end result of the scan is a report that is emailed to the webmaster that has in one column, the URL/filename, another column that breaks down the original filename and set the image belongs to, and the content provider.

This tab delimited report can be imported into webmaster's content management system, or used on its own to be able to figure out which content provider needs to be contacted to get 2257 info for the images licensed.

The webmaster is then able to go to the content provider and tell them which ID's they need.

I know that some content providers are reluctant to hand out Model ID (and for very good reasons), others are providing blackened out versions.

My next post will be to talk about a proposed industry solution to handle the issue of handing over model ID info.


Participating in 2257lookup is FREE for content providers. 2257lookup charges websites for the lookup service.

By participating in the service, you are helping your customers be compliant with the current and proposed 2257 requirements.

You will also be getting marketing exposure via 2257lookup's activities for being apart of the service.

Current Content provider's, participating in the service:

Content Producers:
Matrix Content, Falcon Foto, Paul Markham, Focus Adult, Ounique

Content Distributors:
Max Pixels, Medium Pimpin, Zmaster, Xamo

Exclusive:
Titan Media, Home Grown Video

There are many more content providers in the process of signing up, but now I am making a push to reach as many content providers as possible.

For webmasters, if you are looking to handle the huge problem of identifying where every single image comes from, 2257lookup does provide a solution. If you don't see a content provider that you use on the list above, contact them and ask them to learn about 2257lookup and to participate in the service. It's free for content providers.

The system can only make matches if the content is already in our master database. Images without matches will have a blank space, so you can always figure out through process of elimination, which content producer is missing and to contact them.

Once your system is scanned for images, it doesn't need to be re-scanned when new content provicers come into the database. Images that didn't have matches will be automatically re-processed against new content and results will be sent to you.

Pricing has not been set for webmasters to use the service. I need to get as many content producers onboard as possible, to do the best job possible in helping out webmasters.

The above text gives the background, the website http://www.2257lookup.com has some additional info. Feel free to contact me via ICQ or email so we can chat further about the service.

-brandon

2257 Summary for webmasters and content producers that includes the idea of using DRM to handle Model ID:


http://www.2257lookup.com/2257Summary.html

-brandon

SIG PLACEMENT :Graucho

By the way, that's a pretty nice idea! :thumbsup

awsome.. i really hope all the content providers work together on this and hook up with brandon. this will save alot of ppl alot of hassle.

is this 2257 shit really gonna go through?

How do you plan to make money ?

Selling business cards.

















Pardon me. :1orglaugh

Current 2257 already requires you to be able to atleast point to where you got a SPECIFIC image from... most will have trouble doing that since you rename files when you resize and throw them up on the server.

2257lookup started 7 months ago, before the new regulation proposals, because i saw there was a big problem for webmasters in complying with existing 2257.

The new regs should go into effect 30 days after August 24th, assuming no new additions.

So yes, it is going through, but you have to deal with the CURRENT 2257 statue.

-brandon

Hey Brandon....Sorry about the delay in getting on board. Been very busy lately.

I'll get everything to you ASAP but that will probably still be a couple of weeks out.

Webmasters looking to have their website scanned would pay for the service. Working on the pricing, but based on number of images processed. I'll have more info on pricing shortly, i already have several large sites looking to start right away.

-brandon

Awesome service, I wish you the best of luck with it. :thumbsup

This is a great service!

I came up with 2257lookup over 7 months ago after reading the current 2257 for myself and listening to several attorneys.

I saw the immediate problem that webmasters could not answer this one question "Where did this SPECIFIC image come from?"

My simplistic interpretation of 2257 for webmasters (based on the current 2257) is:

Your (secondary record keeper) responsibility it so to be able to point to the primary record keeper (content producer) in order for DOJ to find the Model ID to determine if a model is underaged.

New 2257 regulations now shift the record holding to webmasters, so the problem still exists.. you need to know where the pic came from before you can even begin to show a model id.

Ashhahahahahahahaha clarified things about "secondary record keeper" and made 2257 more vague (and in some cases more difficult to comply).

I don't expect many webmasters to use the service, so many don't pay attention to current 2257 let alone the new changes. 2257lookup is a service to help out webmasters who get the problem and want to do something to comply. These are the kinds of people that I am looking to help.

My money maker will be at http://www.t3report.com and the other ventures I am involved in.

2257lookup is great tool to help the adult biz community handle their record keeping requirements.

There are many other complementary services that people have released to help content producers with their cross-indexing requirements to handling of records. These services work great with 2257lookup.

-brandon

There is a very close relationship between content providers and paysites.. where paysites purchase content for their members. Paysites need more images, they license more from the content providers.

If a content provider has bad records, it affects webmasters because under the new regs, if the content producer hands over Model ID that are not valid (ie. are not US driver's license or a passport), then it puts the webmaster at SERIOUS risk.

Webmsters should verify the 2257 info that they receive by just looking into the image sets to find the blackend ID, and make sure that the ID is a valid one. If it is not, you have the first problem, the content producer will have the second.

Since paysites are on the frontline.. if you find 2257lookup service to be a solution to help you get part of your 2257 records in order, then contact the content providers that aren't on my list that you get images from and have them check out 2257lookup.


And as always, CONSULT with a 2257 attorney about how you specifically do your business, so they can provide guidelines. I have a list of 2257 attorneys that I can refer you to if you need one.


-brandon

I'm there Brandon! :thumbsup

Go Brandon!!! This rules.

I left you out under Distrbutors as being Adult Image Brokers (just updated the website as well). Very sorry about that, and thanks for participating in the service.

:thumbsup


-brandon

I'll have a solution for video very shortly. I have had many ask me about video as well as images....


Video is really a bunch of images put together.. so content producers of video could use a program to extract the keyframes from the video and send me those images.. sampling like every 10 seconds or so (since webmasters sometimes chop of videos into smaller chunks).


I just need to find a keyframe extractor that works well (and cheap) that content people could use to process their video, so they don't have to send me the very large video files, and instead, only the keyframe images.. much like content people are doing with images.



-brandon

any content providers stepping up to the plate or what?

Brandon it was nice to see you at the SunnyDollars dinner =)

good luck on this man I think its something that everyone should be on board with as it affects us ALL now...

While I have alot of the major players participating, there is still alot more to go... a few have contacted me since this post.

For any webmaster that is interested in using 2257lookup, contact the content producer's not on my current list to make them aware of this service.

By them participating in 2257lookup, it means better results for you. It's a win-win situation for everyone in dealing with 2257 compliance... and it's free for content producers to participate and help their customers who licensed their content.

-brandon

maybe i should have titled the thread "SPAM ME: content providers" or "looking for all kinds of content"..


:Graucho


-brandon

Good luck, but it's going to be tough making this superior to a custom in-house solution that runs directly from the webmasters location.

I coded my own, but the roadblock for those of us who have is getting model ID's from sponsors. This needs to be instant. The FBI isn't going to pitch a tent outside while we contact 50 sponsors asking to unlock an encrypted file or whatever.

For model ID's actually kept on hand and the databasing of all URL's, that's very easy stuff.

I agree.. and the proposed solution of using DRM to wrap the model ID, doesn't mean contacting different content producers.. it's the same DRM server each time.... and their inquiry is more specific to models that seem underaged.

It would be the best for a webmaster to have the actual model ID (w/o blackened marks)... and for some exlcusive content producers like AaronM, they could do this, because they would be bound by a confidentiality agreement not to use or reveal the model ID name, address, etc.

The problem is that content producers who widely license their images out can't just provide the unblackened ID and hope that webmasters will follow the agreement. What about some content that is allowed to be distributed (ie. "free content").

There are much more complications.

If you shoot your own content for your own website and you had your own CMS, then yes, this is simple.

The reality of the situation is webmasters have done a poor job in record keeping, and content producers are not going to hand over unblackened ID.

There are a limited number of options left:

1) content producer hands over the unblackened ID so that their azz is protected, but then the model's are exposed.

2) wait for a lawsuit to propel to the supreme court to get the record holding for secondary producers thrown out, while 2257 prosecutions are going on.

3) find some industry standard to follow that can be presented to DOJ as correcting them in their processes and showing them that compliance can happen.


All 3 options are underway, and i am working on #3 as way of trying to do something in the right direction.

-brandon

weekend bump

monday morning bump

I'm not sure I understand the value of this service, but then I am that rare webmaster who can actually tell you where every image I have in my collection came from (the blessing, and the curse, of a photographic memory.)

BTW, for anyone who has bought from Big Lou's or my former company, Hottiez; both are distributed through Ounique, so I guess I am participating in this by default.

My big problem is keeping the primary custodian info current on content providers that have either moved, left the business or sold out. I'm sure some of these addresses are 6 years out of date.

A very common problem.... I'll be posting up on 2257lookup.com the more recent custodian of records for content producers in the system.

I know that many people have Matrix Content listed incorrectly in their 2257 pages as one example.



-brandon

Brandon's a stand-up guy, and this program will make our industry stronger by showing intent to comply - count me in.

Great stuff Brandon. Good luck with this.

I think the technology behind this is simply amazing :thumbsup

it is nice to see companies that I have bought content from signing up. It makes me feel I have a slightly less chaotic task ahead of me. Still, there are a ton of them I don't see stepping up the plate. It just means I know who I will buy from in the future.

Sounds real good Brandon.

Will you scan by URL, server or both?

Will your program be able to identify a thumb that is cropped from a larger pictrue?

Will your service work for a thumb TGP? They change images so frequently that it would seem hard to keep up.

From what he has told me, yes, he can take a thumb, or cropped picture and be able to identify it . . . kind of like that Mission:Impossible technology.

Like I said earlier, I think the technology behind this is simply amazing