(ARTICLE) Using Contextual & Behavioral marketing for Adult Sites
 

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Adult promotions through Contextual & Behavioral Marketing

Most adult webmasters know well enough to use contextual marketing. You may be even using it without being aware of it. It is one of the older methods of advertising.

Example A: you run a link list. In the ANAL section you put your free site anal links or big butt links. You then mix in banners or text links to anal sponsors or other anal-related sponsors.

Example B: Pregnant free site links mixed in with sponsors for pregnant videos, pregnant interracial, and lactating videos.

Operating theory: if a person is looking at content category X, that person is interested in products in similar categories as content category X. There is a vague 1:1 correlation between category/niche and subniche.

The advantage of contextual marketing is that it is passive?ie., you connect the correlating niches with the corresponding sponsors for that niche and related sub-niches.

Few webmasters however use behavioral marketing. This may be your trump card when it comes to making more $ for your buck. Unfortunately, this type of marketing requires more effort on your part. It is NOT passive. Webmasters have to actively read their log reports and perhaps invest in link rotation/auto publication/IP identification scripts to both identify and take advantage of the money-making opportunities inherent in your surfers? clicking and viewing behavior of your site.

Behavioral marketing focuses on targeting your users based not on the content of that pages they are looking at but rather on what they DO on your site. One way to do this is to use individual behavioral tracking to create a group behavioral composite.

Individual behavioral tracking involves planting a cookie in your individual user?s browser, using the cookie to track onsite behavior, and then expiring the cookie when your user leaves. This results in an individual pattern based on the sequence of pages viewed. Webmasters then find a common pattern and relate the niches that get clicked out to the most. You can also use LOG files to identify particular clustering behavior.

Example : 65% of users that enter category A pages click category B randomized ads or side nav bar items. Translation: Rotate more of these type of ads/content to category A pages.

The end goal of advertising is creating and maximizing sale opportunities. By intelligently using both contextual and behavioral marketing models, Paysite, Free site, bot page, bulk mail page and other operators can fine tune their game using more precise methods than mere trial and error.

SUAVE!!!

Target your traffic. Study David Ogilvy.

Mr Gene asked me friendly to bump this thread.

So i decided to bump it.

:thumbsup

Behavioral tracking is where it's at. I can see paysites using this... but free sites probably will benefit as well.

Great article. Good to see someone putting something semi-scientific together or using a scientific approach rather than the old trial and error method.

Usually, trial and error sometimes results in frustration.

Thanks for the article, I always find your posts a most interesting read. I just wish there was more of them on the boards.

I agree. Real meaningful posts are quite a rarity nowadays even with other boards that claim to be more 'business oriented'