McDonalds fights off film attack
 

McDonalds fights off film attack


McDonalds fears the film could damage its reputation

The Australian arm of fast food giant McDonalds has started an advertising blitz to counter criticism of its products in a hit documentary film.

"Seen that movie?" shouts the firm's website, as part of an ad campaign that offers to separate "fact from fiction".

The documentary, Super Size Me, depicts the descent into ill health of a man who attempts to eat nothing but McDonalds food for an entire month.

Upon its release, it broke box office records for a documentary in Australia.

'Dismayed customers'

The film charts director Morgan Spurlock's experiment in eating nothing but fast food for four weeks.

As the month progresses, he puts on weight and develops depression, palpitations and sugar cravings.

It broke box office records for a documentary on the weekend that it was released in Australia.

Having initially tried to ignore the film, McDonalds then decided to attack it, according to a spokeswoman.

"Our customers were dismayed and shocked that we had not responded and took it as some sort of admission of guilt," Christine Mullins told the French news agency, AFP.

First fight back

The company is countering Super Size Me with a two-week ad campaign being screened on television and in cinemas.

The ads and the McDonalds website feature Guy Russo, the firm's Australian chief, accusing film-maker Morgan Spurlock of distorting the facts.

He says Spurlock ate as much McDonalds food in 30 days as nutritionists say should be eaten in eight years.

"Surprise, surprise, he finds it was an error, I could have told him that," says Mr Russo.

Ms Mullins said it was the first attempt by any national arm of McDonalds to hit back at the film.

http://news.bbc.co.uk/1/hi/world/asi...ic/3808223.stm

http://www.mcdonalds.com.au/home/structure.asp?ID=

Jon

he had to stop eating McDonald's b4 the month was even up!!

of course u'r going to have problems from eating that much McRonchies...

I haven't had McD's in years...although I used to love the nuggets..:1orglaugh

I haven't eaten any fast food since I read Fast Food Nation :throwup

SEE SIG!

lmao

See they are even stupid on this advertisement. Ok so maybe if I cared I would agree with McDonald's on the first few counter-facts, but when they get to the last one, they shoot themselves in the foot. They tell me I shouldnt eat McDonalds for every meal of the day.

But wait, they offer, breakfast, lunch, and dinner, they offer food, salads, desserts, main courses. I mean I could go to plenty of local restaraunts and eat every meal there without worrying about my health. But I can't do that at McDonald's, doesnt hat kind of prove the fact that in deed McDonald's isnt healthy, which is the point of this documentary. Sure, you can eat it, but if I have to sacrifice or change my eating habits to work McDonald's in, then it isn't a good alternative to a regular meal.

That and the fact where they state you will be eating twice as many calories as suggested if you eat every meal there.

Let's cut the shit. For what it is - McDonald's has great food.

correct mi if im wrong here, but wasnt it this movie that made McDonalds remove the super-size from the menu:question

and also switched their nuggets to white meat at the same time

Yep, AND now they serve "adult happy meals" with salad, light dressing, a bottle of water, and a pedometer as the "prize".

Bout time, lol. Sometimes you need a movie to pry you out of your comfort zone. Kudos.

I figured it was only a matter of time before they striked back. The truth hurts lol.

They said he wsa eating twice as many calories as suggested, they didn't say you'd have health problem if you ate a salad there every meal. Everything is bad in too much quantity.
Personally I don't think it is a fair documentary, why didn't he drink a bottle of vodka everyday and see how healthy he'd be after a month? It is actually quite a stupid idea for a movie, if you don't know in the first place that fast food is not the healthiest food in the world you are an idiot (not directing this to you, just people in general).

I know I'll eat 10 snickers bars aday for a year, film it, and show people that you'll get fat from eating chocolate! :1orglaugh