GoFuckYourself.com - Adult Webmaster Forum

Dear Webmasters,

Please review the following policies pertaining to email marketing.
Our Terms & Conditions page has been updated to reflect the new regulations.
Note that email marketing webmasters are Required to comply with the new CAN-SPAM policies.

Thank you.

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GUIDELINES FOR COMPLIANCE WITH THE FTC REGULATIONS
RELATING TO THE ?CAN SPAM ACT?

>> Compliance Guidelines for Subject Line Section

The exact phrase "SEXUALLY-EXPLICIT:" must be contained in capital letters as the first 19 characters at the beginning of the subject line. This phrase in the subject line must be in ASCII format.

>> ?Brown Paper Wrapper ? Section Of The Email

The ?Brown Paper Wrapper? section refers to the opening portion of the e-mail that is ?immediately visible? to the recipient, without scrolling down or taking any other affirmative steps to view the message.

NO SEXUALLY EXPLICIT IMAGES OR LANGUAGE MAY APPEAR IN THIS ?BROWN PAPER BAG? AREA (the ?immediately visible area?) OF THE EMAIL

However, sexually explicit material can be displayed beneath the "brown paper wrapper" area of the email message, that is any area which requires the viewer to take an affirmative step to view the material, such as scrolling down or accessing the material by clicking on a link.

NOTE: Since the CAN SPAM covers both visual images as well as the written word; the subject line must not contain text with written descriptions of Sexually Explicit Conduct. Also the "brown paper wrapper" area of the email message must not contain materials with Sexually Explicit Conduct. ?Sexually Explicit Conduct? in the context of the CAN SPAM acts means actual or simulated sexual intercourse [including genital-genital, oral-genital, anal-genital, or oral-anal, whether heterosexual or homosexual]; bestiality; masturbation; sadistic or masochistic abuse; or lascivious exhibition of the genitals or pubic area of a human being.

>> Compliance Guidelines for ?Brown Paper Wrapper? Section

The exact phrase "SEXUALLY-EXPLICIT:" must appear in a ?Clear and Conspicuous manner? within this ?brown paper bag? section. To comply, this exact phrase should be set forth in capital letters as the first 19 characters in the "brown paper wrapper" area of the email message.

Within this area there also must be a ?clear and conspicuous? notice that the message itself is an advertisement or solicitation.

There also must be a ?clear and conspicuous? notice of the opportunity to decline to receive further commercial email from the sender.

There also must be a ?clear and conspicuous? functioning return electronic mail address or other Internet-based mechanism that the recipient of the message can use to reply to the sender to inform the sender that the sender should not send any future commercial electronic mails messages to the recipient at the recipient's email address. The sender's return email address must be capable for receiving replay messages from the recipient for no less than 30 days after the transmission of the original message.

There must also be a ?clear and conspicuous? display of a valid postal address in the "brown paper wrapper" area of the email message. You must include the following:

This offer was sent on behalf of:

?NAME OF SENDER?
?VALID POSTAL ADDRESS OF SENDER?

Any needed instruction on how to access, or activate a mechanism to access the sexually oriented material should be preceded by a ?clear and conspicuous? statement that to avoid viewing the sexually oriented material, a recipient should delete the email message without following such instruction.