New FTC Can-Spam Rule
 

as an aussie webmaster

do I need to put

"SEXUALLY-EXPLICIT:" in the subject of emails going out marketing adult material?

your thoughts appreciated

I'll bump that.

I don't get one email spam that has that in the subject, webmaster or otherwise.

I'd like to know also, for US webmasters too.

this is the info I got from CEcash


As you know, the United States Congress recently enacted the CAN-SPAM Act ("the Act"). As directed by the
Act, the FTC has just issued its final Rule to prescribe a mark to be included in all commercial electronic mail
that contains sexually oriented materials.



The Rule is scheduled to become effective May 19, 2004.

ALL AFFILIATES MUST COMPLY WITH THE ACT when promoting any CECASH program.

Following are the requirements of the final FTC Rule that you must comply with when sending sexually oriented
email to promote our products:

1. The exact phrase "SEXUALLY-EXPLICIT:" must be contained in capital letters as the first 19 characters at the
beginning of the subject line. This phrase in the subject line must be in ASCII format.

2. The exact phrase "SEXUALLY-EXPLICIT:" must be in capital letters as the first 19 characters in the "brown
paper wrapper" area of the email message. The Brown Paper Wrapper refers to the opening portion of the e-mail
that is immediately visible to the recipient, without scrolling down or taking any other affirmative steps to view the
message. Sexually explicit material can be displayed beneath the "brown paper wrapper" area of the email
message or accessible by clicking on a link.

3. A valid postal address must be displayed in the "brown paper wrapper" area of the email message. You must
include the following: