Does design really matter?
 

I could see in mainstream yes. But in porn does it really? People in my mind it does not. People are just tryin to get there nut and be done But i could be wrong. What do you guys and girls think?

yes it does.

what he said, otherwise I would be out of work in no time

lol The reason for the question was i see alot of sites with crappy designs do well. On the other hand i see nicely made design do poor. Could that be just due to the quailty of the traffic?

A lot of times designs are more to catch the webmasters eye more then the surfer........

if webmaster knows his shit and he works, his sites will be successful.


but good design is just a plus, its just an eyecandy for your surfers.

proves why most here dont make any real money in this business

Totally agree.

Alot of people have a skewed view of what design really is. Most newer webmasters think of design as being how leet and badass you can get your site looking. It's really all about selling. What you see as a crappy design may really be an awesome design that isn't quite so flashy.

You are right there cluck i am stuck in that mind frame now myself.
Im trying to break away friom that. I need to look at it as what sells not what i think is hott looking.

true that

yes

A few things to consider

1. Design is way more than flashy graphics.

Some of the simplest looking designs are the most productive ones, but this doesnt mean that design doesnt matter.

Producing a simple, productive design is way harder than making a flashy site with tons of eyecandy... Altho you may think "Shit I can make a design like that in 5 minutes"

2. Good content sells without good design and shitty content sells if wrapped in quality proffesional design.. Combinig good design with good content sells even better

3. Different people respond to different things... Some of the surfers might be distracted from the content by too much color or too many small details in the design and the sale is lost... On the other hand the surfer might not trust a site with a simple, unprofessional lookining design so the sale is lost again...

Thats why I think every paysite should have at least 2 tours, each webmaster knows his traffic best and can decide which tour to go with when promoting the site.

Hehe you beat me to it :thumbsup

Design does nothing.:1orglaugh

In my opinion a nicely made design is one that sells. If it's pretty, but just doesn't convert then it sucks. A good designer is one that knows how to convert sites.

Really good post, amph! :thumbsup

I believe you have said it all. But I would like to make a comparison.
The design is like the package of the product. Ever wonder why you buy so much things you don't need at 7/11? Because of the flashy boxes! You look at them and say: "Damn, this looks so tasty!" and you buy it in a impulse. Paysites are products bought by impulse, just like cheese puffs at the 7/11. That's why design is so important.

Just my :2 cents:

Kisses,

Milena

Amen :glugglug

The design gets em in the door. The content keeps em comin back.:2 cents:

Good tour design is the easiest way to bestow confidence that the member's area of a site is quality.

If a possible consumer's initial impression of a site is uninspired, you've got a serious uphill battle to get them to pull out a credit card. Some niches, i.e. Amateur, would be less susceptible to this effect.

That said, I see an awful lot of very pretty designs that lack any basic tenets of marketing.

Good design and even better tours. The key word in that sentence is tours.....

DESIGN matters.. graphics do not.

How to explain it better.. lets see.

The goal isn't to have the prettiest site.. the goal is to have the best layed out site, that leads the surfer to a join page and gets him just hot enough to pull that credit card out and sign on he dotted line.

Main goal is to keep the graphics small, if someone is looking for porn, they are not going to wait more then 10 seconds for a page to load. So make sure if you do have graphics, keep them simple and east to load. And depending on where you make your sales, In the AVS biz, if a site looks very professional, it makes it look like a pay site, and that also scares a lot of people off.

Good luck,

Very well said.

yes but it doesn't substitute for research and good marketting.

content is king, but a good, professional design will make the site look more professional and will help sell the site if used with a lot of descriptive text

Depends on the type.
Look @ thehun. No design, but pure success.
On the other hand, a webdesigner needs of course a nice design.

Bro, careful with what you say... You have a design company button on your sig and that post you made is kind of silly. No offense please.

GOOD DESIGN is waaaay beyond eyecandy! Beauty is important though, of course. Come on people, tell me about the IPod, tell me about Machintoshs, tell me about Porsches. Tell me about anything that is REALLY GOOD.

Any product that is TRULY good IMHO has funcionality and beauty. Design is what sets apart products with the same prices and features.

Everyday you go shopping, and you are not sure which product you wanna buy because the price and features are similar, you will buy the one with the slick package. Or you have some kind of problem. :)

Adult Entertainment online is a saturated business, and folks, things will get wilder and wilder. What is the product we offer? PORN IS THE PRODUCT, and this is why content is king. But buddy, if you have a nice idea for a sire site with 20 hot episodes on it, chances are someone else is going to produce something similar soon. And if you guys have around the same amount of models and they are all well produced, DESIGN IS WHAT WILL MAKE THEM DECIDE WHICH ONE TO TAKE. Plain and simple.

So if you are on a very specific niche and there´s no competition, keep worring about content, but when the competition comes, you better have a good design company in mind. And I´d take one that thinks that design is more than just eye candy!

So to wrap it up: Design is beauty. Design is funcionality. Design is also good copywriting. Design is what makes the horny surfer trust he can use his credit card to watch the content he wants. Design CAN increase your businesses´ profitability. This is our opinion on the subject. :thumbsup

Kind regards,

Bruno Dickman

I completely agree.

Any company that wants to make money needs to micromanage the user experience throughout the entire process. What good is great content without good presentation?

There is always a need for a well thought out business/design plan.

Bruno's people are a perfect example of design project managment. One doesn't buy a design, one buys a project ablely managed by a group of professionals.

word it does.

I totally agree with this, webmasters will tend to favour a company that is bothered about investing in its products.

A lot of good input here. I believe it is up to the webmaster on how graphically intense his/her site will be and then...it's all about marketing and content. Bottom line, it's all in your court and how much you make will be based on your sheer determination.

it does matter

When I was with SIgnup4Cash, Donnie and I often talked about design. We had an HGH product and the fancy, hi-end looking design didn't convert for shit, but the design that looked like it was made by a retarded first grader with AOL web design software and MS Paint converted almost 5 times BETTER.

Design isn't necessarily about fancy graphics and "look ma, I'm a photoshop guru", it's about getting the surfer to get excited about your content.

As Headless said, fancy designs are generally to attract webmasters more than surfers. If your design is poor, webmasters won't send traffic even if it convert 1:100. They are too egotistical in the "I can do btter than that" sense. A surfer on the other hand wants to know what he's going to get.

A good example is the niche and microniche sites. These sites NEED to look like they were made bya web novice because you want the message you are someone who CARES about the niche and a fancy, hi-end design screams "corporate" and scares surfers off. This is why when major programs open the niche and mirconiche sites they fail or do poorer thn they could simply because they scare off the core surfers who would normally buy a membership to the site.

yes, it does matter and not only for webmasters but for the surfers too:warning

Yes it does. It catches the attention of the surfers.

Yes 100% !