Who advertises on Google
 

and does it pay off for you?

Works for real estate ads in SD, but not for porn. :2 cents:

I do a little bit.. for some out there micro niche keywords.. I generally make about 2x-3x what I spend, but the total amount is smallish since there isn't a lot of traffic on keywords like midget amputees. ;)

I do not have any porn sites. I should have specified mainstream.

It's definitely a front loaded expense. You burn some cash and time tweaking your keywords. But it evens out in the long term.

I use them for a non adult academic site.

Did you mean to say "evens out" instead of pays off?

Google keywords is for very well targetd keywords like

Oklahoma State Flag

or such.


Its a waste to use keywords on google for adult, most people know its just more spam pages.

It's a waste of money to advertise porn on Google. :2 cents: