How do you define GUERRILLA MARKETING?
 

My understanding of it is if the site allows for interactivity and link outs, it's just really up to your imagination/creativity how to "filter" traffic from that site to yours.

What's your definition?

I have always understood it as ways of marketing with no cost or very little cost.

I consider this to be guerilla marketing:
- link placement on Yahoo and other groups
- press releases
- exchanging adspace againts content
- having your (mainstream :)) URL on your car, clothes etc..

= everything that you can do to get people to your site without spending money on direct advertising.