FTC Rules All Pornographic 'Spam' Must Be Labeled
 

Not sure if already posted, so here it is anyway...


FTC Rules All Pornographic 'Spam' Must Be Labeled
'SEXUALLY-EXPLICIT:' Labels Required Starting May 19

WASHINGTON (April 13) - Pornographic ''spam'' e-mail will have to contain a warning on the subject line so Internet users can easily filter it out, the Federal Trade Commission said Tuesday.


Starting May 19, sexually explicit e-mail will have to bear a label reading ''SEXUALLY-EXPLICIT:'' and the messages themselves will not be allowed to contain graphic material, the FTC said.

Outrage over unsolicited pornography and other forms of junk e-mail spurred Congress to pass the first nationwide anti-spam law last year, which required the FTC to develop labels for smut.

An FTC study released last spring found that 17 percent of pornographic offers contained images of nudity that appeared whether a recipient wanted to see them or not.

The new rule is intended to change that. Pornographers will not be allowed to include sexually explicit pictures in the hahahaha of the message, though they will be allowed to include hyperlinks or other methods to access their material.


Like other e-mail marketers, they will also have to include their postal address and an easy way for recipients to opt out of future mailings.

The FTC proposed in January that pornographic messages be labeled ''SEXUALLY-EXPLICIT-CONTENT:'' but shortened the label in its final order to take up less space in the subject line.

Marketers will not be allowed to use explicit phrases in the subject line, the FTC said.

Several states have already passed laws requiring pornographic spam to bear an ''ADV:ADULT'' label or some variant, but they will be overridden by the federal standard.


Reut12:28 04-13-04

Over stepping there bounds, not enforceable, impediment tofree speech.

Its gonna go to court.

yep repost...such a waste of tax dollars

oh..okay....looked two pages back but didn't see anything....man....is the search still off.

here is the link to it on the forbes website to see it is legit:

http://www.forbes.com/technology/new...tr1330562.html

They think all spam comes from the US? :1orglaugh

Who is going to bring it to court?

That's what I was thinking. Laws for the internet are pretty hard to enforce.

What a complete joke. First the "Can-Spam" bill, now this.

Brilliant minds at work passing laws.

I actually think this is a good law and if ppl start to enforce it it will be great for our business ... Spam is just wrong . Spamming sex pics to kids with subject : Re: What's up is just totally wrong

Why should the content of the e-mail be a concern if the subject is clearly labeled?

I like the earlier proposed protocol AD and ADLT in the subject line. Short sweet and easily filterable. Enforce that and the no fake return addy in the US then the only thing left to assure you get no porn in your kid's mailbox is to provide an option at the ISP level to block all non-pre-approved non-US addresses.

That protects kids but also lets those who want adult materials or solicitations receive them.

I think most of the big spammers are oversees these days anyway, so I doubt this will make any difference.

IMHO that those activities can only prevent US spammers from doing that...all other offshore mailers will continue their mailings without those rules.


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......NOT!!!!!!!!!!!!!!!!!!!!!!!!!!! :1orglaugh

So you think people who actively filter unsolicited, adult-oriented emails are likely customers?