What's Exclusive Content Worth To You?
 

So what is it worth to you to have exclusive content on your site? I don't mean guys who are shooting themselves doing a POV, I mean normal paysites buying in exclusive sets to give themselves an edge.

From the paysite point.
What's exclusive worth? Let's say a site was adding 10 exclusive sets+videos a month. What would that be worth over adding 70 non-exclusives a month? How many more members would sign up or stay because a site had 10 exclusive sets+videos against 100 non-exclusives of the same quality?

I say 7 times as much as the price would be a 10 times more. I'm stabbing at prices as a rough guide. Non-exclusive $70, exclusive $500. Obviously the price will alter depending on the deal you get.

From the producers point.
A fair non-exclusive set and video will sell as a video, image set and a video+image set 10 times in the first three months. So priced at $35 a unit a producer can look at making $1400 in the first three months and still retain the license.

Don't ask me why so many are finding the content market hard at the moment.

So what is exclusive really worth to a paysite?

i seriously don't think anyhahahaha has gone to the trouble to even attempt to figure any of that out. It's just a business philosophy of some webmasters that they believe they will have more success with a certain amount of exclusive content or all exclusive content. In some cases, as in reality sites and niches where there isn't enough suitable quality licensed content available, you have to produce the content yourself or pay somehahahaha to do it for you.

Yep, most niche sites and all reality sites need exclusive for obvious reasons.

However, if you're starting a generic TEEN site and you go for totally exclusive content, you should have your head examined ... fast. There's a lot of non-exclusive content in this area that's good and not overexposed.

I'm not including the niche where people need to shot it themselves.

But I find it amazing you state no one has gone to the trouble to find what it's worth. It is so easy to find out, put up a week or month of exclusives and compare it to a similar period and the same traffic flow. Looking at what members are viewing the most, looking at what point some one signs up, what drives traffic the best.


Everyone is convinced that exclusive is the key, well has anyone taken the effort to see what it's worth or is it just a gut feeling?

:thumbsup Right on the money.

If a site is non "mainstream" then they have to shoot it themselves. But if they are selling a normal niche then a mixture would get the best response.

Bump, any paysite owners awake yet? :1orglaugh

IS exclusive worth it, yes.

But then how does the surfer know it's really exclusive and is exclusive the right word to use for your customers.

We've got some "exclusive" sites on the way, but exclusive in a whole new way

:thumbsup

i agree it would be crazy for somehahahaha running a teen or amateur site not to also buy good licensed content along with whatever exclusive stuff they are shooting themselves or buying. most of the big teen amateur sites like ATK and Karups do just that.

but they keep buying large amounts of exclusive content - they obviously believe it's the main reason for their success or they wouldn't be spending the large amount of money they do.

It depends on the costs the producer has. If you sell 10 times for 1,400$ you´ll have to look at the model´s fee, the technical equipment and so on. What about that?

Is that a belief or a fact you know?

The Adult Internet is how big? What are the chances of a surfer seeing the same set twice, in it's entirety and not 20 compressed pics on a TGP.

Yes exclusive sites are different, like Bang Bus or College Fuck Fest and they have to be shot exclusive. We have an idea for an exclusive site ourselves, it will be out soon.

I also know of another Live Web Cam site that is being launched soon with a very new and exclusive approach.

Yes these programs can afford to buy both, but at the price they pay anyone can afford to buy exclusive. LOL

Buy my question is do they KNOW the value and is it 7 times the value of non-exclusive content.

don't understand what you are talking about. I was saying a single girl set and video can be sold three ways. As a set, a video and a set and video combined.

If you cannot sell a good one 10 times in each catagory the first three months you are doing something wrong. So at $35 for the set, $35 for the video and $70 combined thats a total of $1400. And you still retain the license to sell more times.

I was trying to say we know the value of what we are shooting, do paysites KNOW the value of non-exclusive as opposed to exclusive or are they guessing?

Exclusive content is worth maybe 10 times that of shared content but exclusive content shoot by your own ( professional ) photographers is worth even more. If we find the girl say in San Diego on a beach or in StarBucks and she agrees to shoot for one of our sites then not only is the content exclusive but for a time at least the girl is exclusive to one of our sites, this adds value to the videos and images.

Maybe one day she will become famous or maybe not, but our sites will have the original images etc which in my opinion are priceless, provided the girl is cute !

:2 cents:

Exclusive means a lot. Not only you have fresh new content, but you've the exact content you need. Non-exclusive could be OK for general broad niches like general hardcore, teens, tits or whatever, but if you give your site a little twist to make it unique, there's no other way than going exclusive. And we all know that you need to have something special these days. Furthermore, with some really cheap exclusive custom shooters in the market, it doesn't make sense not to have exclusive content. Damn we got this deal from a quite known exclusive custom shooter for 20 exclusive photo/video fetish and hardcore sets, all for 3000, add 600 in design, a nice server and bam! your fast new 100% exclusive paysite! :thumbsup

Furthermore: what about branding your site with the models using your tees, or holding a banner, cardboard or something with your site's name in it? Custom shoots give you that ability, and makes it worth 100 times over non exclusive in terms of marketing and branding :glugglug

Thanks, you were the only guy who actually came up with an answer. I asked this around a few boards and no one knew.

If exclusive is worth 10 times what non-exclusive is worth then so long as it does not cost 11 times the money its worth getting. Content you shoot for yourself is always going to be worth more, simply because it's shot exactly how you want to fit the site.

I am always talking about the same level of quality, content and style of content. Good content at a price as opposed to lots more of bad cheap content is another question.

But if exclusive, shot be someone else, is worth only 10 times more than non-exclusive and costs 7 times more it's by no means the Golden Bullet people say it is.

More good points. But you are bringing in extra reasons for exclusive, shooting it with your logo, we do images with clients T-Shirts and girls holding banners at the end of a set.

As for getting 20 hardcore photo/video sets for $3000, thats $150 a set. Give him to me because I can buy from him to resell and make a fortune. :)

Problem is when I look at what is being produced at that price it's garbage usually and when I buy it and try to resell it few sets make any money. Very few will buy it at $10 non-exclusive.

when you shoot exclusive you get stuff like this
http://www.tonyscastingcouch.com/pro...a_promo350.wmv

I would say exclusive is worth about 3-5 times the price of non-exclusive to me. That's about it, really. Of course it would be worth more than that if there were some real features that set it apart from other exclusive providers, like being DVD quality exclusive stuff (very hard to find), being ultra-niched or having some new and different style or location of photography, for example.

The problem with exclusive content nowadays is that there are a limited number of truly attractive or unique looking models available for exclusive shoots. I've been to dozens of sites that shoot exclusive stuff and almost all the models are either unattractive, boring or are on 250 other "exclusive" sites. Sometimes the exclusive sets of a particular model are so similar, that it's hard to tell one site's set of her from another one.

The real value would lie in exclusive MODELS, not just exclusive content. At least as far as I'm concerned. The problem with that obviously lies in the fact that if a site wanted her to be exclusive, they would have to offer her some sort of regular income to keep her exclusive, and that just wouldn't make sense unless you were shooting the content yourself, FOR yourself.

Pantera - Yumm Yumm!

Shot her for Oliver Klozov a while back :thumbsup

Being a producer myself I cant see how content producers make money. I spoke to a few and they told me 500 a scene for exclusive content, edited etc.. Now, 500 is about what its costs on average to film a scene pre production.. How is there profit in selling it for only 500 edited if you're not selling it to 500 other webmasters. Just curious,
DS

I agree totally.. I shot a girl about 4 months ago and she just wound up on big mouthfulls. I'm just gald I shot her first ever porno. I shot another girl that I saw on a content producers site down in florida. At least i got her first DP and first anal creampie. But it does lessen the value of these girls once they make their rounds. Unless they get really huge and you absolutley owned them on camera during their first scene much like max did to mirage aka brianna.
I guess it's all relative,
cheers
ds

if somehahahaha is quoting you $500 for a exclusive video they are either a retard living in a cardboard box who found a video camera in a trashcan OR they are doing something funny behind your back. What kind of video for $500? If it's a solo video that's different, if it's a POV bj video it's doable but still low priced.

Absolute cheapest price somehahahaha could shoot exclusive videos for you in SoCal - $400 for desperate played out girl who can't get work anymore, $100 for loser male talent with wood problems, $250 for shooter - $750.

I was thinking the same thing mutt!
cheers man,
ds

Difficult to navigate on your site... Killer horizontal scrolling and slow loading.

I own full copyrights on approx 25 hard core sex scenes already in the can--what is a scene worth (approx 40 minutes of total footage)?

Thanks,

Dave
www.davecummings.com

daveATdavecummingsDOT com

here on the gulf coast... you could find a skank to shoot hardcore b/g scene for $200--- maybe $50 for a dude that has some experience--- if the shooter and the content seller is the same person, you take out that cost

thats $250 out of pocket not taking into account any of the other little things that add up (set/hotel, tapes, wear/tear on equip).

so--- we could sell that for $500 and make $250. But is that worth our/your/my time? NOT AT ALL. Maybe at $750 We'd consider it.

But if any producer knows anything about traffic at all, they realiize that bare-minimum $250 scene is worth alot more to keep it exclusive on your own paysites.

Now... jumping back into reality and out of skank-dreams... A decent girl will be $400-- the guy $100. Now the quality of that $400 girl compared to the $200 girl is a big difference.

So now you have $500 out of pocket on the scene... and since the quality of the girl is higher... you wanna make more profit on the sale... so now... instead of adjusting things accordingly and selling it for $1000 to make a $500 profit... you want $1200 or more.

So if anyone out there can produce me exclusive scenes for $200 or $300--- even with gross chicks---shoot me an email: houstonsexonline @ hotmail . com :)

LOL's and Latte's for Everyone!

Unless you run a reality site, I don't think exclusive content is usefull that much . I mean it can give a taste or reality to the surfer but if it's just a normal paysite with a lot of smut, the surfer dosen't care if it's exclusive or not as long as they never seen it before.

THE WHOLE THING IS, WHAT IT'S WORTH TO A CONTENT PROVIDER SELLING IT OUT AS NON-EXCLUSIVE, NOT WHAT SOME LAME PAYSITE OWNER WILL PAY FOR IT.(SORRY CAPS LOCK off)

That video would be worth 10 sales at $50 alone in the first few months, then about another 40 sales down the line total value $2,500. Shot an imgage set with it and it's worth three times that in it's lifetime.

But I think he was talking solo girl.

The girl's is the secret to that video. Otherwise it's just an average Gonzo video.

It depends on the girl, guy, action etc.

A boy-girl video that does not sell 20 times at $50, in it's life time is either rubbish, or someone is not able to market properly.

The one Angels of porn shot would sell more than 20 times. It is also about building up a clientele. Good sites will feed their clients lots of the same, look at most magazines and video series, Adult.com, Karups, Alsscan, etc. The buyer get's hooked to the same style of the niche he likes. And he keeps coming back to the buyer, who has to keep coming back to the same sellers.

Sites that chop and change around filling it with different styles are going to run the rick of pleasing no one. So once you have a paysite hooked they keep buying to keep his members happy.

Thank you all for your replies, even though I'm no wiser now than I was before.

I would have thought that someone would have done a test to see what converts the best and could answer it with authority. Doesn't seem anyone has or they just haven't answered yet.

I understand if you cannot buy what you need then you have to shoot it yourself, but that's not what I was asking.

angelsofporn would that one video, exclusive, convert/retain more people against 10 non exclusive ones, with similar girls, action, style content, etc?

Sorry if I expressed something wrong, but I´m not a native speaker. You said that you couldn´t understand complains about content business. And I took your prices about content and was asking myself what of the amount of 1,400 $ is income for the producer. So you have to deduct a percentage from the total, at least the models fee. That was I was asking for. If you have to pay the model 1,000 $ for the shooting 1,400 $ wouldn´t be pretty much.

But I try to answer your question. First of all you have to define exclusive. There are two possibilities to define it, I think. First of all it exclusive can refer to the shooting. That means the content is exclusive, but the model does shootings for other sites. That won´t be a great advantage to non exclusive content, that´s at least my experience. There may be an advantage if the content is a very special, e.g. Collegefuckfest. As far as the content is average, you can use non exclusive content as well.

On the other hand exclusive can refer to the model. That means that this model is available only on your site. That may cause more initial sales, but I haven´t got an experience that way.

So exclusive content defined as in my first definition doesn´t mean more initial sales. But the user does stay longer in the program which means there are more rebills. That´s my experience whith european programs. And if there is a personal touch to the exclusive models, the user is more satisfied.

I have answered with regard to this posting on other forums, but here is my take:

There is no way one can put a specific value on a set of exclusive content versus non-exclusive. An adult site with 5,000 member and 34.95 US$ monthly charge will offer you a different money for exclusive content than an adult site with 50 members and US$ 19.90 monthly charge.

And at the same time, both websites can be profitable

Martin

:2 cents:

http://www.gofuckyourself.com/showth...hreadid=269273

Maybe you want to help with my cardboard payments :winkwink:

Exclusive content is worth thousands and thousands of dollars to me.

I need a set of 25 graphics showing a flacid male becoming erect and ejaculating.

I'm in the market and have the money.

read my post - i said Socal shooters.

Third World is different obviously.

Contact me on ICQ 104870192, I've 10 photo sets already done (no vid tho)

Done ...
give me 15 minutes and I will reinstall ICQ on this temp workstation. [ ... mine broken ...ggggrrrr]

And I answered you that a business should know where it derives it's income. Otherwise they are guessing.

If I asked this question in another industry I would get an informed answer, here I got nothing.

So I assume you are ready to pay a good price for it, if it's worth so much to you.

I wish someone had come back with an authoritive answer. So far it's been nothing or guesswork.

If I ran a paysite I would know precisely what my content was earning and where I was getting the best return for my dollar. I know exactly that running a content site. I know what a great, good average and poor set is worth in the first three months, 6 months and one year. and I know about it's value in solo, two-girl and Boy-Girl. It's part of knowing what to produce to please my customers the most.

I agree with htat. But it´s more difficult to get information about your initial question. If you sell content you can see what is bought easy. But if you offer a paysite you can see how often content is visited, you can ask your customers if they like content and why. But it is a problem to say a customer signs up or stays because of this and that content.

I think you really can´t proof if a customer signs up for exclusive content only.

well, I run paysites as well, mixing exclusive and non exclusive content (including a lot of Charly's sets). When we update, non exclusive are just like we're doing what's promised (weekly updates) but when we update with exclusive content, people gets really interested. In our new site, 100% of content will be exclusive, so we could measure if there's any difference in term of renewal ratios :)

I am selling exclusive content sets with video and pictures for just 200 dollars each. No shitting you hit me up to find out more.

:-)

Sorry, I see what you mean now. I still think it will be hard for you get the precise answer here, as people like to hide things, in particular if they are making lots of money

Overall, I believe the range is very wide. Actually, I think Paul Markham must know the answer himself, he has been in the business for a long time and he must know what top clients pay for an exclusive content, or I am wrong?

Martin

You are right that a professionally run business would know that answer. I don't, because our site is a side gig of ours. With low barriers of entry you only have very few players who can understand the significance of your question, as well as the ability, desire and resources to get the answer.

We're cash flow positive and make a decent side income, so we're happy with the status quo without incurring the large jump in costs to see what the delta of exclusives would bring us. Plus we have too many non-exclusives at this point to make much of a dent (but we are going to buy a few exclusives just to test anyway).

With exclusive costing 5 to 15 times more than non-exclusive I think it would be in peoples interst to find out. They might be spending a lot of money and not getting the return they want, which ever way it runs, exclusive or non-exclusvie.

But I do agree with most sites tours it's hard to tell why the guy signed up, was it because it was exclusive, good or size? You would need three different but similar tours to gauge that with similar traffic quality.

But not impossible. And look at the benefits if you actually
KNEW the answer.

We have clients paying enough for exclusive to make us shoot it for them on a regualr basis. :)

One guy started just over a year ago buying our two girl stuff exclusive and non-exclusive. Does not have a big traffic program or fancy designed site, he quit his day job (he was a programmer), has increased the amount of content he buys exclusive and is pushing us to shoot more for him and seems to do well.

Some of the big guys want ten sets for $1500 or five sets, 3 videos for $1,000. Let them buy from the Russians. :1orglaugh

Again I thank you for your replies, what it has made me think is the money for both content providers and paysites is in non-exclusive with exclusive. You need a mix, to deliver size and appeal.

We will launch our semi-exclusive section this week, on www.paulmarkham.com and we will be selling sets and videos that are only sold 5 or 10 timkes then disappear for ever.

So people who dont want their front line content all over the place can, for a small increase in price, ensure just that.

charly, shoot goth already