What is the most important quality of a good sponsor?
 

Is it the quality of their content?

Their support? Their reputation on the boards?

The amount they payout? The number of sites they have?

What is it that makes you select a program over any other?

rep is most important to me

if multiple people say a company doesn't pay, i wont use said company

Personally I like customer support. Those who care will get back to you. There are alot of good companies out there who care, pay on time, have a good rep with their webmasters and try their best to provide a solid product.

Honesty

all of the above

Bottom line, does it convert and are they honnest.

i only promote russian programs

not just one thing, combination of reputation, support, conversion ratios, and honesty (pay on time, shave)

I don't like big sponsors, they tend to shave more!!!
Good content, fresh stuff, fresh niches! UNIQUE sites
convert best for me always!