Mainstream CPM ad rates?
 

What would you say are the average per-impression ad rates for mainstream these days?

These days I have no idea. Most of the ad networks went bankrupt (FlyCast, Engage...)

Wow. Trip down memory lane for sure.

Some of my friends were making huge bank with FlyCast. I got in too late. They started closing up right when I had the impressions to sell.

Is Burst still around? My partner at the time was cashing some nice checks.

I remember getting my Burst cheques...

Wow, takes me back.

We just placed an order at $2.5 CPM...not too bad....

I was making close to $5,000 per day with everyone.net's CPM program. That was along time ago though. I think I'm the one who made them close it down :)

Also did real good with latitude 90's CPM popup under's.

I would say avg CPM is like .20 or less now? Thats where it was when I dropped out of mainstream back in 99-00

That's popunder junk.


I'm talking about focused banner advertisements on content driven sites -- GFY is a good example... or the premium 468 banners on Yahoo, Amazon, Ebay etc.

.20 CPM for targetted banner ads maintained by the advertiser?


For example if you ran a site like TomsHardwareGuide.com for example... the targetted banner ads that companies display there.

I'm not talking about raw adult exit traffic on it's final dump out to a "mainstream" banner page.



Hmm Tom's hardware is good example actually.. let me see what he charges...

$6 CPM - $110 CPM is what Tom's Hardware asks for various spots, sizes & exposure (according to their media kit)... that is the kind of focused advertising I'm talking about here....

though that seems like a hell of a lot :)

Average CPM on big NETWORKS is around $2-$10 CPM. One of my sites is at around $6 CPM now.

Big SITES have average CPMs ranging from anywhere $5-$50 I would say.

The reason for this is simple:

1) Mainstream places have many different sections, so each one's price is highly dependant on the amount of money you can make.

2) The big companies, stuff like Banks, CC Cos, Insurance/Investment Cos and the like, they make a _LOT_ per lead, so paying $30 CPM is easy.

3) A lot of big CPM deals are for _BRANDING_ purposes only. Even though they could buy branding on NETWORKS too, they have NO control over the sites its displayed on. And, sad but very true, Oldschool Bussiness People still think Oldschool ;). The people buying need to be able to go to a URL and just SHOW them "look, here is our banner.". And they do not want their boss to surf around and suddenly see the banner on some weird freeware software site.

...
 

:winkwink:

Exactly.


Big fortune 1000 companies don't want to dick around with having their banner being displayed in some undesirable way / site.

Like HP or DELL might not appreciate their ads being displayed after you finally release the surfer from popup hell & send him to your "mainstream" site that offers high volume and low CPM.

They want to show their name wherever applicable - or wherever the competition is. Ie wherever you see a Dell banner, odds are, Gateway would be interested in a spot there as well... for the simple fact that Dell is getting all the 'computer buyer' eyeballs on that site.