| WiredGuy |
02-24-2004 05:05 PM |
Quote:
Originally posted by detoxed
Just wanting to learn as much about it as possible. I HATE their "maximum per keyword" I'd much rather pick the actual amount I am paying per click instead of some average.
Anyway, do you know anything that DOESNT convert very well with Google Adwords traffic? Whats the best way to get the lowest cost per click and still actually get some clicks?
|
The maximum per keyword is actually a great feature that not many other PPC's do. Basically if you're willing to spend 20c per click but the next highest bidder is only paying 10c then you pay 11c. A nice little savings there. The reason you can't enter a fixed value is because they fluctuate in realtime based on max cpc and clickthrough ratio.
What doesn't convert is hard to tell to be honest because there's too many factors involved like the paysite, the keywords, the adcopy, etc... You need to tweak and see what works for you and your sites.
Best way to get lowest cpc is to be as dead honest as possible. If you're going after gay men for a dating site, when a surfer clicks, the tour they see better feature this exact niche. The adcopy should feature the keyword they searched for too and you should have no problem getting a 1% ctr.
WG |
